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Share of worldwide internet users who find brands through celebrity endorsements as of 4th quarter 2014, by gender

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Online brand discovery through celebrity endorsements 2014, by gender This statistic illustrates the percentage of worldwide internet users who find brands through celebrity endorsements, sorted by gender. During the survey period it was found that 20 percent of female internet users discovered new brands through celebrity endorsements.
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Share of internet users
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Share of internet users
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Description Source More information
This statistic illustrates the percentage of worldwide internet users who find brands through celebrity endorsements, sorted by gender. During the survey period it was found that 20 percent of female internet users discovered new brands through celebrity endorsements.
Show more
Release date
February 2015
Region
Worldwide
Survey time period
3rd to 4th quarter 2014
Age group
16 to 64 years
Special properties
Internet users
Supplementary notes
Question: Which of the following ways are you most likely to find out about new brands, products or services?

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