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Share of sponsoring in business communication budgets in Germany 2013

This statistic shows the results of a survey on the share of sponsoring in the communications budgets of businesses in Germany in 2013. During the survey period it was found that German businesses spent less than 13 percent of their communication budgets on sponsoring.

Share of sponsoring in communication budgets of businesses in Germany in 2013

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Release date

November 2013



Survey time period

11 March to 18 August 2013

Number of respondents

312 respondents

Special properties

businesses acting as sponsors

Method of interview

Panel survey

Supplementary notes

For this survey, the 5,047 German businesses with the highest revenues were contacted. 430 questionnaires could be taken into account for evaluation. The results presented refer to the average of all survey participants.

This question was phrased by the source as follows: "What is the share of sponsoring in your total communicatin budget?" (Original German question: "Wie hoch ist der Anteil Ihres Sponsoringbudgets am gesamten Kommunikationsbudget?")

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