Advertising revenue of traditional media in Germany 2003 and 2021

Published by
Kasia Davies,
Jan 16, 2023
This statistic shows a comparison of the net advertising revenues of traditional media in Germany in 2003 and 2021. In 2003, outdoor advertising generated an advertising revenue of roughly 710 million euros. By 2021, the net advertising revenue in this segment had increased to 1.07 billion euros.

Comparison of net advertising revenues of traditional media in Germany in 2003 and 2021 (in million euros)

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Release date

May 2022

Region

Germany

Survey time period

2003 and 2021

Special properties

after deduction of volume and unit discounts and agents commissions; before cash discounts unless otherwise stated, excluding production costs

Supplementary notes

The figures for 2003 were taken from a previous ZAW publication (Werbung in Deutschland 2012).
* Preliminary result for 2018.

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Overview

6

Offline media

5

Digital media

8

Advertisers and agencies

5

Consumer perspective

3

Further related statistics

9

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