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Fragrance consumption by male and female products in Italy 2014-2019

From 2014 to 2019, the sales value of toilet waters and perfumes both for women and men increased in Italy. Particularly, the consumption of alcohol-based perfumes for women grew from 584.5 million euros to 688.1 million euros. The same category of product for men experienced an increase from 355.4 million euros to 424 million euros.

Consumption of alcohol-based perfume products in Italy from 2014 to 2019, by male and female categories

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Release date

March 2020



Survey time period

2014 to 2019

Supplementary notes

Data from 2014 to 2018 were published in previous annual reports.

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Statistics on "Fragrances in the United Kingdom (UK)"

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