In 2023, there were approximately 96.48 million active buyers who purchased goods through the Etsy ecosystem. The number of Etsy's active buyers peaked in 2023 is higher than it ever has been, just over the amount of buyers recorded in 2021 (96.34 million).
An overview of Etsy
Etsy is an online commerce website with strong integration of social features such as user profiles and collections, as well as interactive seller storefronts and the ability to share content to other social networks. In 2021, Etsy’s annual company revenue amounted to over 2.3 billion U.S. dollars, with the majority of revenues generated through its marketplace. That year, the social commerce site’s annual merchandise sales volume amounted to 13.5 billion U.S. dollars.
Etsy sales
Etsy sellers predominantly offer handcrafted or vintage products, and the platform serves as the most popular marketplace for such items. As the platform has a large pool of active buyers, the same can be said about the number of active sellers on Etsy. Both buyers and sellers helped the company increase its annual gross merchandise sales by 33 percent from 2020 to 2021.
Number of active Etsy Inc. buyers from 2012 to 2023
(in millions)
including: Reverb.com buyer from 2019, Elo7 and Depop buyers from July 2021
Supplementary notes
An active buyer is an Etsy buyer who has made at least one purchase in the last 12 months. An Etsy buyer is a member who has created an account in Etsy's marketplace. An Etsy buyer is identified by a unique e-mail address; a single person can have multiple Etsy buyer accounts.
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Etsy. (February 22, 2024). Number of active Etsy Inc. buyers from 2012 to 2023 (in millions) [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/409375/etsy-active-buyers/
Etsy. "Number of active Etsy Inc. buyers from 2012 to 2023 (in millions)." Chart. February 22, 2024. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/409375/etsy-active-buyers/
Etsy. (2024). Number of active Etsy Inc. buyers from 2012 to 2023 (in millions). Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/409375/etsy-active-buyers/
Etsy. "Number of Active Etsy Inc. Buyers from 2012 to 2023 (in Millions)." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/409375/etsy-active-buyers/
Etsy, Number of active Etsy Inc. buyers from 2012 to 2023 (in millions) Statista, https://www.statista.com/statistics/409375/etsy-active-buyers/ (last visited December 11, 2024)
Number of active Etsy Inc. buyers from 2012 to 2023 (in millions) [Graph], Etsy, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/409375/etsy-active-buyers/