This statistic presents the number of active buyers on social commerce platform Etsy from 2012 to 2018. As of 2018, close to 39.5 million buyers had purchased goods through the Etsy ecosystem. This figure represents an increase from the 33.3 million buyers in the previous year. Etsy is an online commerce website with strong integration of social features such as user profiles and collections, as well as interactive seller storefronts and the ability to share content to other social networks. In 2018, Etsy’s annual revenue amounted to almost 604 million U.S. dollars, with the majority of revenues generated through its marketplace. That year, the social commerce site’s annual merchandise sales volume amounted to 3.93 billion U.S. dollars. Etsy sellers predominantly offer handcrafted or vintage products. The platform has also increasingly profited from the mobile commerce trend – in 2018, 66 percent of visitor traffic was generated through mobile devices.