Etsy: number of active buyers 2012-2019

This statistic presents the number of active buyers on social commerce platform Etsy from 2012 to 2019. As of 2019, close to 45.7 million buyers had purchased goods through the Etsy ecosystem. This figure represents an increase from the 39.45 million buyers in the previous year. Etsy is an online commerce website with strong integration of social features such as user profiles and collections, as well as interactive seller storefronts and the ability to share content to other social networks. In 2019, Etsy’s annual company revenue amounted to over 818 million U.S. dollars, with the majority of revenues generated through its marketplace. That year, the social commerce site’s annual merchandise sales volume amounted to 4.974 billion U.S. dollars. Etsy sellers predominantly offer handcrafted or vintage products. The platform has also increasingly profited from the mobile commerce trend – in 2018, 66 percent of visitor traffic was generated through mobile devices.