Number of active Etsy buyers from 2012 to 2017 (in 1,000)

Etsy: number of active buyers 2012-2017 This statistic presents the number of active buyers on social commerce platform Etsy from 2012 to 2017. As of 2017, close to 33.4 million buyers had purchased goods through the Etsy ecosystem. This figure represents an increase from the 28.6 million buyers in the previous year. Etsy is an online commerce website with strong integration of social features such as user profiles and collections, as well as interactive seller storefronts and the ability to share content to other social networks. In 2017, Etsy’s annual revenue amounted to more than 441 million U.S. dollars, with the majority of revenues generated through its marketplace. That year, the social commerce site’s annual merchandise sales volume amounted to 3.3 billion U.S. dollars. Etsy sellers predominantly offer handcrafted or vintage products. In 2015, U.S. consumer satisfaction with the platform was 77 on the ACSI scale, with no change from the previous year. The platform has also increasingly profited from the mobile commerce trend – in 2017, 66 percent of visitor traffic was generated through mobile devices.
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Etsy buyers in 1,000
20129,317
201314,032
201419,810
201524,046
201628,566
201733,364
Etsy buyers in 1,000
20129,317
201314,032
201419,810
201524,046
201628,566
201733,364

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Description Source More information
This statistic presents the number of active buyers on social commerce platform Etsy from 2012 to 2017. As of 2017, close to 33.4 million buyers had purchased goods through the Etsy ecosystem. This figure represents an increase from the 28.6 million buyers in the previous year. Etsy is an online commerce website with strong integration of social features such as user profiles and collections, as well as interactive seller storefronts and the ability to share content to other social networks. In 2017, Etsy’s annual revenue amounted to more than 441 million U.S. dollars, with the majority of revenues generated through its marketplace. That year, the social commerce site’s annual merchandise sales volume amounted to 3.3 billion U.S. dollars. Etsy sellers predominantly offer handcrafted or vintage products. In 2015, U.S. consumer satisfaction with the platform was 77 on the ACSI scale, with no change from the previous year. The platform has also increasingly profited from the mobile commerce trend – in 2017, 66 percent of visitor traffic was generated through mobile devices.
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Release date
February 2018
Region
Worldwide
Survey time period
2012 to 2017
Supplementary notes
An active buyer is an Etsy buyer who has made at least one purchase in the last 12 months. An Etsy buyer is a member who has created an account in Etsy's marketplace. An Etsy buyer is identified by a unique e-mail address; a single person can have multiple Etsy buyer accounts.

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