Private label value share in Germany 2018, by category

Share of private label value in Germany in 2018, by category

Private label value share in Germany 2018, by category This statistic illustrates the market share of private label goods in Germany in 2018, by category and based on value. The frozen food category had the largest private label share, accounting for 55.2 percent of the category in Germany that year, followed by pet food and care at 54.2 percent. Additionally, the share of private label based on value in selected European countries can be found at the following.
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Share of private label value in Germany in 2018, by category

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Value market share
Frozen 55.2%
Pet 54.2%
Chilled 54.1%
Homecare 45%
Ambient 43.1%
Soft Drinks31%
Alcohol 26%
Baby 25.4%
Personal Care 21%
Confectionery 20.7%
Value market share
Frozen 55.2%
Pet 54.2%
Chilled 54.1%
Homecare 45%
Ambient 43.1%
Soft Drinks31%
Alcohol 26%
Baby 25.4%
Personal Care 21%
Confectionery 20.7%
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This statistic illustrates the market share of private label goods in Germany in 2018, by category and based on value. The frozen food category had the largest private label share, accounting for 55.2 percent of the category in Germany that year, followed by pet food and care at 54.2 percent. Additionally, the share of private label based on value in selected European countries can be found at the following.
Show more
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