The personnel costs of the advertising and market research industry in Poland increased by 107.3 million euros (+9.78 percent) in 2021. With 1.2 billion euros, the personnel costs thereby reached their highest value in the observed period. Personnel costs are made up of wages, salaries and employers' social security costs. They include taxes and employees' social security contributions retained by the employer, as well as the employer's compulsory and voluntary social contributions.
Find more statistics on the advertising and market research industry in Poland with key insights such as turnover and production value.
Annual personnel costs of the advertising and market research sector in Poland from 2012 to 2021
(in million euros)
b: Break in time series. The source adds the following information: Personnel costs are defined as the total remuneration, in cash or in kind, payable by an employer to an employee (regular and temporary employees as well as home workers) in return for work done by the latter during the reference period. Personnel costs also include taxes and employees' social security contributions retained by the unit as well as the employer's compulsory and voluntary social contributions. Personnel costs are made up of wages and salaries and employers' social security costs. Data coverage corresponds to code M73 of CE Rev 2.
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Eurostat. (March 22, 2024). Annual personnel costs of the advertising and market research sector in Poland from 2012 to 2021 (in million euros) [Graph]. In Statista. Retrieved November 11, 2024, from https://www.statista.com/statistics/410396/personnel-costs-advertising-and-market-research-activities-poland/
Eurostat. "Annual personnel costs of the advertising and market research sector in Poland from 2012 to 2021 (in million euros)." Chart. March 22, 2024. Statista. Accessed November 11, 2024. https://www.statista.com/statistics/410396/personnel-costs-advertising-and-market-research-activities-poland/
Eurostat. (2024). Annual personnel costs of the advertising and market research sector in Poland from 2012 to 2021 (in million euros). Statista. Statista Inc.. Accessed: November 11, 2024. https://www.statista.com/statistics/410396/personnel-costs-advertising-and-market-research-activities-poland/
Eurostat. "Annual Personnel Costs of The Advertising and Market Research Sector in Poland from 2012 to 2021 (in Million Euros)." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/410396/personnel-costs-advertising-and-market-research-activities-poland/
Eurostat, Annual personnel costs of the advertising and market research sector in Poland from 2012 to 2021 (in million euros) Statista, https://www.statista.com/statistics/410396/personnel-costs-advertising-and-market-research-activities-poland/ (last visited November 11, 2024)
Annual personnel costs of the advertising and market research sector in Poland from 2012 to 2021 (in million euros) [Graph], Eurostat, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/410396/personnel-costs-advertising-and-market-research-activities-poland/