Social media awareness in the United States as of February 2018

Social media awareness in the U.S. 2018 This statistic shows the social media awareness in the United States. As of February 2018, 94 percent of the U.S. population were aware of Facebook. Social photo sharing app Instagram was ranked third with a 87 percent of awareness reach.
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Percentage of U.S. population
Facebook94%
Twitter87%
Instagram87%
Snapchat83%
Pinterest69%
LinkedIn58%
Percentage of U.S. population
Facebook94%
Twitter87%
Instagram87%
Snapchat83%
Pinterest69%
LinkedIn58%
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Description Source More information
This statistic shows the social media awareness in the United States. As of February 2018, 94 percent of the U.S. population were aware of Facebook. Social photo sharing app Instagram was ranked third with a 87 percent of awareness reach.
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Release date
March 2018
Region
United States
Survey time period
January to February 2018
Number of respondents
2,000 respondents
Age group
12 years and older
Method of interview
Telephone interview

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