• U.S. social media awareness 2017

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Social media awareness in the U.S. 2017

Social media awareness in the United States as of February 2017

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	Percentage of U.S. population
Facebook	95%
Twitter	90%
Instagram	88%
Snapchat	82%
Pinterest	70%
LinkedIn	58%
Tumblr	56%
WhatsApp	39%
Music.ly	21%

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About This Statistic

This statistic shows the social media awareness in the United States. As of February 2017, 95 percent of the U.S. population were aware of Facebook. Social photo sharing app Instagram was ranked third with a 88 percent of awareness reach.

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Global social networks ranked by number of users 2017

U.S. market share of leading social media websites 2016

Social media platforms used by marketers worldwide 2017

Most popular social media apps in the U.S. 2017, by audience

Pinterest: distribution of U.S. users 2016, by age

Media usage in an online minute 2017

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Statistics on "Pinterest"

Demographics

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Number of Pinterest users in the United States from 2014 to 2020 (in millions)Pinterest: number of users in the United States 2014-2020
Pinterest penetration rate in the United States from 2014 to 2020Pinterest: usage penetration in the U.S. 2014-2020
Number of Pinterest users in the United States as of February 2016, by age group (in millions)Number of U.S. Pinterest users 2016, by age
Number of Pinterest users in the United States from 2013 to 2019, by gender (in millions)Pinterest: number of users in the U.S. 2013-2019, by gender
Frequency of Pinterest use among mobile users in the United States as of 2nd quarter 2017Mobile Pinterest usage frequency in the United States 2017
Distribution of Pinterest users worldwide as of October 2016, by genderPinterest: gender distribtion of global signups 2016
Distribution of Pinterest users in the United States as of December 2016, by age groupPinterest: distribution of U.S. users 2016, by age
Percentage of U.S. internet users who use Pinterest in April 2016, by age groupShare of U.S. internet users who use Pinterest in 2016, by age group

Benchmark

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Number of monthly active Pinterest users from September 2015 to April 2017 (in millions)Pinterest: number of monthly active users 2015-2017
Leading social networks worldwide as of August 2017, ranked by number of active users (in millions)Global social networks ranked by number of users 2017
Leading social media websites in the United States in November 2016, based on share of visitsU.S. market share of leading social media websites 2016
Leading digital publishers in the United States as of July 2017, based on audience size (in millions)Top digital publishers in the U.S. 2017, by audience
Leading digital publishers in the United States as of July 2017, based on reachTop digital publishers in the U.S. 2017, by user reach
Most popular mobile social networking apps in the United States as of July 2017, by monthly users (in millions)Most popular social media apps in the U.S. 2017, by audience
Reach of selected social networks in the United States as of February 2017U.S. usage reach of leading social networks 2017
Market reach of the most popular Apple iOS apps in the United States as of June 2017Leading iOS app reach in the United States 2017

Usage

The most important statistics

Media usage in an internet minute as of July 2017Media usage in an online minute 2017
Average daily time spent with selected social networks among selected social media users worldwide as of 2nd quarter 2016 (in minutes)Daily social media access of social media users 2016
Which one social networking site do you use most often?Most frequently accessed social network of U.S. users 2017
Social networks accessed several times per day by users in the United States as of February 2016Social networks with daily U.S. user engagement 2016
Frequency of Pinterest use among mobile users in the United States as of 2nd quarter 2017Mobile Pinterest usage frequency in the United States 2017
iOS app install and mobile web ads impressions on Instagram and Pinterest as of 2nd quarter 2016App install vs. mobile web ad reach on Instagram and Pinterest 2016
Distribution of articles shared via social networks worldwide from December 2015 to June 2016, by platformDistribution of articles shared to social networks 2016
Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016

Social commerce

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Share of retail e-commerce traffic in North America referred by leading social media as of 1st half 2016Leading social media e-commerce referrers in North America 2016
How will your use of the following social media marketing channels change in the near future?Future use of social media among marketers worldwide by platform 2017
Which social media platform(s) do you use to market your business?Social media platforms used by marketers worldwide 2017
Social media platform to which users in the United States are most likely to turn for holiday shopping ideas and inspirations as of July 2016U.S. holiday shopping social media inspiration 2016
Social media platforms used to shop for products among social media users in the United States as of May 2016U.S. social commerce reach 2016, by platform
Most popular publishers on Pinterest as of December 2016, based on number of pins (in 1,000s)Most popular pinning sources on Pinterest 2016
Leading magazine brands on Pinterest as of June 2017, by followers (in millions)Most-followed magazine brands on Pinterest 2017

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Social media awareness in the U.S. 2017

Social media awareness in the United States as of February 2017

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About This Statistic

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Statistics on "Pinterest"

Related Studies: Available to Download in PDF or PPTX Format

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