Promotional e-mail signup reasons according to U.S. consumers 2014

The statistic shows leading reasons why consumers in the United States sign up to receive promotional e-mails . During the 2014 survey it was found that discounts were the main driver to subscribe to promotional e-mails, according to 80.2 percent of respondents.

Reasons for signing up to receive promotional e-mails according to consumers in the United States in 2014

Share of respondents
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Source

Release date

August 2014

Region

United States

Survey time period

2014

Number of respondents

1,308 respondents

Age group

18-75 years

Supplementary notes

The source does not provide the exact date or the type of the survey.

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