- Media & Advertising›
- Advertising & Marketing ›
Promotional e-mail signup reasons according to U.S. consumers 2014
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Promotional e-mail signup reasons according to U.S. consumers 2014
Reasons for signing up to receive promotional e-mails according to consumers in the United States in 2014
The statistic shows leading reasons why consumers in the United States sign up to receive promotional e-mails . During the 2014 survey it was found that discounts were the main driver to subscribe to promotional e-mails, according to 80.2 percent of respondents.
Reasons for signing up to receive promotional e-mails according to consumers in the United States in 2014
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic shows leading reasons why consumers in the United States sign up to receive promotional e-mails . During the 2014 survey it was found that discounts were the main driver to subscribe to promotional e-mails, according to 80.2 percent of respondents.
Show more- Show sources information
- Show publisher information
- Release date
- August 2014
- Region
- United States
- Survey time period
- 2014
- Number of respondents
- 1,308 respondents
- Age group
- 18-75 years
- Supplementary notes
- The source does not provide the exact date or the type of the survey.
Source
- Show sources information
- Show publisher information
- Release date
- August 2014
More information
- Region
- United States
- Survey time period
- 2014
- Number of respondents
- 1,308 respondents
- Age group
- 18-75 years
- Supplementary notes
- The source does not provide the exact date or the type of the survey.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2017
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Promotional e-mail subscription reasons according in the UK 2014-2017
- Planned formats of mobile e-mail marketing integration 2016
- Leading methods of e-mail marketing success measurement in 2015
- Share of promo e-mail subscribers engaging with online retailer messages 2016
- Online retailer methods of customer motivation to e-mail subscription 2016
- Number of brand e-mail subscriptions among U.S. consumers 2016
- Requirements to share personal information with brands in the UK 2014
- Consumers actions to promotional e-mail received on smartphones in the UK 2013-2015
- Email marketing open rates in the D-A-CH region by industry 2017
- Average email open rate by sector in France 2017
- Consumer preferences for brand's emails in the United Kingdom (UK) 2015-2016
- Number of brands signed up to receive email from in the UK 2012-2014
- Company interest in using email marketing in Belgium 2016-2017, by market
- Companies' achievement expectations when using email marketing in Belgium 2015
- Marketing communication channels preferred by U.S. consumers 2015, by age & gender
- Marketing communication channels preferred by U.S. consumers 2015
- Click-through-rate for advertising e-mails on mobile devices in France in 2014-2015
- Most popular limited-service sandwich restaurants in the U.S. in 2015
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- 2019 State of Email Report
- Optimizing Email Deliverability with AI
- 2017 Email Marketing Benchmark Report
- Marketer Email Tracking Study 2018
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- Digital marketing in Sweden
- 2017 State of Email Report
- Email Tracking Report 2014
- Email Delivery Performance Survey 2012
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017
- Planned formats of mobile e-mail marketing integration worldwide as of December 2016
- Leading methods of e-mail marketing campaign success measurement worldwide as of December 2015
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016
- Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016
- Number of brand e-mail subscriptions among consumers in the United States as of August 2016
- Leading requirements to share private information with brands in the United Kingdom (UK) in 2014
- Frequency distribution of actions taken by the consumers to received promotional e-mails on their smartphones in the United Kingdom (UK) from 2013 to 2015
- Opening rates of marketing emails in the D-A-CH region* by industry in 2017
- Average open rate of advertising e-mails in France in 2017, by sector and industry
- Leading consumer preferences for brand's emails in the United Kingdom (UK) in 2015 and 2016
- Average number of brands subscribed to receive email from in the United Kingdom (UK) from 2012 to 2014
- Are you planning on using email marketing for your company in the future?
- What do you wish to achieve with email marketing in your company?*
- In which of the following ways, if any, would you prefer to receive regular updates and promotions from companies that you are interested in doing business with?
- Marketing communication channels preferred by consumers in the United States as of August 2015
- Click-through-rate for advertising e-mails received by opt-in users on mobile devices in France in 2014 and 2015
- Most popular limited-service sandwich restaurants in the United States in 2015*
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.