In 2023, the advertising spending on above-the-line media in Germany, i.e. those that reach mass audiences with limited targeting, amounted to nearly 3.4 billion euros. The largest ad spend that year was attributed to TV, at almost 1.7 billion euros, while newspaper ad spend ranked second with 5.5 million euros.
Gross advertising volume of the above-the-line media in Germany in 2022 and 2023
(in 1,000 euros)
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Nielsen. (January 18, 2024). Gross advertising volume of the above-the-line media in Germany in 2022 and 2023 (in 1,000 euros) [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/411257/above-the-line-media-gross-advertising-volume-germany/?__sso_cookie_checker=failed
Nielsen. "Gross advertising volume of the above-the-line media in Germany in 2022 and 2023 (in 1,000 euros)." Chart. January 18, 2024. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/411257/above-the-line-media-gross-advertising-volume-germany/?__sso_cookie_checker=failed
Nielsen. (2024). Gross advertising volume of the above-the-line media in Germany in 2022 and 2023 (in 1,000 euros). Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/411257/above-the-line-media-gross-advertising-volume-germany/?__sso_cookie_checker=failed
Nielsen. "Gross Advertising Volume of The Above-the-line Media in Germany in 2022 and 2023 (in 1,000 Euros)." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/411257/above-the-line-media-gross-advertising-volume-germany/?__sso_cookie_checker=failed
Nielsen, Gross advertising volume of the above-the-line media in Germany in 2022 and 2023 (in 1,000 euros) Statista, https://www.statista.com/statistics/411257/above-the-line-media-gross-advertising-volume-germany/?__sso_cookie_checker=failed (last visited January 25, 2025)
Gross advertising volume of the above-the-line media in Germany in 2022 and 2023 (in 1,000 euros) [Graph], Nielsen, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/411257/above-the-line-media-gross-advertising-volume-germany/?__sso_cookie_checker=failed
