This statistic displays the total net advertising revenue of ascertainable advertising media in Germany from 2010 to 2018. According to the German Advertising Industry Association (ZAW), ascertainable advertising media generated a net ad revenue of roughly 15.8 billion euros in 2018.
Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2018
(in million euros)
According to the German Advertising Industry Association (ZAW), ascertainable advertising media include the following: daily newspapers, television, advertising papers, consumer magazines, directory media, specialist magazines, outdoor advertising, radio, online and mobile advertising, weekly and Sunday newspapers, movie theaters and newspaper supplements. Figures were partly derived from earlier publications.
* The figure for 2017 was retroactively adjusted in 2018. This is due to a change of survey method for ad revenues of professional magazines. Prior year figures are just limitedly comparable.
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ZAW. (May 22, 2019). Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2018 (in million euros) [Graph]. In Statista. Retrieved May 25, 2020, from https://www.statista.com/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/
ZAW. "Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2018 (in million euros)." Chart. May 22, 2019. Statista. Accessed May 25, 2020. https://www.statista.com/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/
ZAW. (2019). Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2018 (in million euros). Statista. Statista Inc.. Accessed: May 25, 2020. https://www.statista.com/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/
ZAW. "Net Advertising Revenue of Ascertainable Advertising Media in Germany from 2010 to 2018 (in Million Euros)." Statista, Statista Inc., 22 May 2019, https://www.statista.com/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/
ZAW, Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2018 (in million euros) Statista, https://www.statista.com/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/ (last visited May 25, 2020)
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