This statistic displays the total net advertising revenue of ascertainable advertising media in Germany from 2010 to 2021. According to the German Advertising Industry Association (ZAW), ascertainable advertising media generated a net ad revenue of roughly 26 billion euros in 2021.
Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2021
(in million euros)
According to the German Advertising Industry Association (ZAW), ascertainable advertising media include the following: daily newspapers, television, advertising papers, consumer magazines, directory media, specialist magazines, outdoor advertising, radio, online and mobile advertising, weekly and Sunday newspapers, movie theaters and newspaper supplements. Figures were partly derived from earlier publications.
* The figure for 2017 was retroactively adjusted in 2018. This is due to a change of survey method for ad revenues of professional magazines. Prior year figures are just limitedly comparable.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
ZAW. (May 19, 2022). Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2021 (in million euros) [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/
ZAW. "Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2021 (in million euros)." Chart. May 19, 2022. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/
ZAW. (2022). Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2021 (in million euros). Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/
ZAW. "Net Advertising Revenue of Ascertainable Advertising Media in Germany from 2010 to 2021 (in Million Euros)." Statista, Statista Inc., 19 May 2022, https://www.statista.com/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/
ZAW, Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2021 (in million euros) Statista, https://www.statista.com/statistics/411352/ascertainable-advertising-media-ad-revenue-germany/ (last visited August 18, 2022)