• Ascertainable advertising media: ad revenue Germany 2021

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This statistic displays the total net advertising revenue of ascertainable advertising media in Germany from 2010 to 2021. According to the German Advertising Industry Association (ZAW), ascertainable advertising media generated a net ad revenue of roughly 26 billion euros in 2021.

Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2021 (in million euros)

Characteristic	Old calculation (until 2018)	New net classification (retroactive from 2018)
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Release date

May 2022

More information

Region

Germany

Survey time period

2010 to 2021

Supplementary notes

According to the German Advertising Industry Association (ZAW), ascertainable advertising media include the following: daily newspapers, television, advertising papers, consumer magazines, directory media, specialist magazines, outdoor advertising, radio, online and mobile advertising, weekly and Sunday newspapers, movie theaters and newspaper supplements.
Figures were partly derived from earlier publications.
* The figure for 2017 was retroactively adjusted in 2018. This is due to a change of survey method for ad revenues of professional magazines. Prior year figures are just limitedly comparable.

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