Most popular online retail categories in selected global regions 2014

This statistic lists the most popular online shopping categories in selected global markets. As of October 2014, 56 percent of U.S. online shoppers had purchased apparel online. The most popular U.S. online shopping product category were books, movies and music with a 57 percent purchase rate.

Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region

AsiaEuropeBrazilMexicoUnited States
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Source

Release date

March 2015

Region

Worldwide

Survey time period

February to October 2014

Number of respondents

19,485 respondents

Special properties

Online shoppers

Method of interview

Online survey

Supplementary notes

Purchased online in the last three months.

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Statistics on "E-commerce worldwide"

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