Most popular online retail categories in selected global regions 2014

This statistic lists the most popular online shopping categories in selected global markets. As of October 2014, 56 percent of U.S. online shoppers had purchased apparel online. The most popular U.S. online shopping product category were books, movies and music with a 57 percent purchase rate.

Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region

AsiaEuropeBrazilMexicoUnited States
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2015



Survey time period

February to October 2014

Number of respondents

19,485 respondents

Special properties

Online shoppers

Method of interview

Online survey

Supplementary notes

Purchased online in the last three months.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-commerce worldwide"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.