This statistic lists the most popular online shopping categories in selected global markets. As of October 2014, 56 percent of U.S. online shoppers had purchased apparel online. The most popular U.S. online shopping product category were books, movies and music with a 57 percent purchase rate.
Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region
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comScore. (March 3, 2015). Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/412103/online-retail-categories-popular-region-purchase/
comScore. "Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region." Chart. March 3, 2015. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/412103/online-retail-categories-popular-region-purchase/
comScore. (2015). Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/412103/online-retail-categories-popular-region-purchase/
comScore. "Most Popular Online Shopping Categories of Digital Shoppers Worldwide as of October 2014, by Region." Statista, Statista Inc., 3 Mar 2015, https://www.statista.com/statistics/412103/online-retail-categories-popular-region-purchase/
comScore, Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region Statista, https://www.statista.com/statistics/412103/online-retail-categories-popular-region-purchase/ (last visited December 14, 2024)
Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region [Graph], comScore, March 3, 2015. [Online]. Available: https://www.statista.com/statistics/412103/online-retail-categories-popular-region-purchase/