Active e-commerce penetration in Asia Pacific as of 4th quarter 2016, by country

Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license
Loading statistic...
Share of population

© Statista 2017

Download Settings Share
Chart type
Share on Social Media
Description Source More information
The above statistic shows the e-commerce penetration rate in selected Asia Pacific markets in as of the fourth quarter of 2016. Iit was found that 60 percent of the population had purchased a product or a service online in the 30 days preceding the survey period.
In 2015, global e-retail sales amounted to over 1.6 trillion U.S. dollars and projections show a growth of up to 3.5 trillion U.S. dollars by 2018, these numbers exceeding even the most optimistic expectations of market analysts. The largest national economies on the e-commerce market are, as of 2015, the United States and China, with e-commerce revenues estimated at 287 million U.S. dollars and 247 million U.S. dollars respectively.

By 2018, e-commerce penetration is expected to reach almost 50 percent of the world population, albeit with stark differences between regions and even countries. One of the areas with the most growth potential on the global market is Asia Pacific, where the digital buyer penetration has reached an estimated 46.8 percent of internet users in 2015. A global ranking of e-commerce penetration by country shows UK, Germany and South Korea leading, each with over 70 percent of the population having bought a product online during the previous month.

Asia Pacific is currently the region with the most potential for growth, in part due to the rise of the middle class and increased internet penetration. In 2015, retail e-commerce sales as percentage of total retail sales were highest in this region, leaving behind Western Europe and North America. As of 2016, China, due to its sheer number of inhabitants, but also to its fast economic development, is the main e-commerce market in Asia Pacific, with accounting for an estimated 62.5 percent of digital buyers in the region.
Show more
Release date
January 2017
Survey time period
3rd and 4th quarter 2016
Age group
16 to 64 years
Special properties
in the past 30 days
Supplementary notes
Data has been rebased to show national penetration.
Self-claimed activity.

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "E-commerce in South Korea"

  • Overview
  • Digital shoppers
The most important statistics
  • Shopping behavior
  • Mobile commerce

Related Studies: Available to Download in PDF or PPTX Format

E-commerce in South Korea

All Information
in one Presentation

E-commerce in South Korea

Everything On "E-commerce in South Korea" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions