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Survey on the brand vs. price awareness for sportswear in Germany 2012-2018

What is more important to you when buying sportswear: brand or price?

by Evgeniya Koptyug, last edited Jun 14, 2019
Survey on the brand vs. price awareness for sportswear in Germany 2012-2018 This statistic shows the results of a survey concerning the brand and price awareness when buying sportswear in Germany from 2012 to 2018. During the 2018 survey period it was found that 36 percent of the German-speaking population aged 14 years and older stated that for them the brand was a more important factor than the price.
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What is more important to you when buying sportswear: brand or price?

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