Survey on the brand vs. price awareness for sportswear in Germany 2012-2018

This statistic shows the results of a survey concerning the brand and price awareness when buying sportswear in Germany from 2012 to 2018. During the 2018 survey period it was found that 36 percent of the German-speaking population aged 14 years and older stated that for them the brand was a more important factor than the price.

What is more important to you when buying sportswear: brand or price?

BrandPriceDon't know
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Source

Release date

November 2018

Region

Germany

Survey time period

2012 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2012: 23,020 respondents, projected base of 70.21 million persons
2013: 23,083 respondents, projected base of 70.33 million persons
2014: 23,093 respondents, projected base of 70.52 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

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