Survey on most popular sportswear and swimwear brands in Germany 2017-2020

Ranking of the most popular sportswear and swimwear brands (purchase in the last 12 months) in Germany from 2017 to 2020

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Release date

November 2020

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* First included in 2017.
*** Starting 2018 not asked.
** First included in 2019.

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people

The figures refer to the following studies:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021 .

You can find more information on the methodology of the study here. Multiple answers were possible. Percentage points can therefore exceed 100 percent.

The question was phrased by the source as follows: "Which brands of sportswear or swimwear have you purchased in the last twelve months?" (Original German question: "Von welcher/n der folgenden Marken haben Sie in den letzten zwölf Monaten Sportbekleidung/Badebekleidung gekauft?")

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