Survey on most popular sportswear and swimwear brands in Germany 2016-2019

* First included in 2016
** First included in 2017

*** Starting 2018 not asked

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.

You can find more information on the methodology of the study here. Multiple answers were possible. Percentage points can therefore exceed 100 percent.

The question was phrased by the source as follows: "Which brands of sportswear or swimwear have you purchased in the last twelve months?" (Original German question: "Von welcher/n der folgenden Marken haben Sie in den letzten zwölf Monaten Sportbekleidung/Badebekleidung gekauft?")