This statistic presents a selection of reasons why U.S. smartphone users preferred to browse the mobile internet via mobile apps instead of mobile browsers. During the December 2014 survey, 64 percent of respondents stated that apps were more convenient.
Reasons why U.S. smartphone users preferred to use mobile apps to access mobile internet services as of December 2014
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IAB (U.S.). (December 16, 2014). Reasons why U.S. smartphone users preferred to use mobile apps to access mobile internet services as of December 2014 [Graph]. In Statista. Retrieved April 18, 2024, from https://www.statista.com/statistics/413009/us-smartphone-mobile-app-preference/
IAB (U.S.). "Reasons why U.S. smartphone users preferred to use mobile apps to access mobile internet services as of December 2014." Chart. December 16, 2014. Statista. Accessed April 18, 2024. https://www.statista.com/statistics/413009/us-smartphone-mobile-app-preference/
IAB (U.S.). (2014). Reasons why U.S. smartphone users preferred to use mobile apps to access mobile internet services as of December 2014. Statista. Statista Inc.. Accessed: April 18, 2024. https://www.statista.com/statistics/413009/us-smartphone-mobile-app-preference/
IAB (U.S.). "Reasons Why U.S. Smartphone Users Preferred to Use Mobile Apps to Access Mobile Internet Services as of December 2014." Statista, Statista Inc., 16 Dec 2014, https://www.statista.com/statistics/413009/us-smartphone-mobile-app-preference/
IAB (U.S.), Reasons why U.S. smartphone users preferred to use mobile apps to access mobile internet services as of December 2014 Statista, https://www.statista.com/statistics/413009/us-smartphone-mobile-app-preference/ (last visited April 18, 2024)
Reasons why U.S. smartphone users preferred to use mobile apps to access mobile internet services as of December 2014 [Graph], IAB (U.S.), December 16, 2014. [Online]. Available: https://www.statista.com/statistics/413009/us-smartphone-mobile-app-preference/