In 2023, Ad Alliance was the largest TV marketer in Germany, with a market share of over 37 percent. 7one and Discovery followed, with 35.6 percent and 6.7 percent, respectively. TV ad revenue stood at 16.55 billion euros that year.
Distribution of TV advertising revenue in Germany in 2023, by marketer
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ARD Media. (January 31, 2024). Distribution of TV advertising revenue in Germany in 2023, by marketer [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/413116/tv-market-ad-revenue-of-marketers-germany/
ARD Media. "Distribution of TV advertising revenue in Germany in 2023, by marketer." Chart. January 31, 2024. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/413116/tv-market-ad-revenue-of-marketers-germany/
ARD Media. (2024). Distribution of TV advertising revenue in Germany in 2023, by marketer. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/413116/tv-market-ad-revenue-of-marketers-germany/
ARD Media. "Distribution of Tv Advertising Revenue in Germany in 2023, by Marketer." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/413116/tv-market-ad-revenue-of-marketers-germany/
ARD Media, Distribution of TV advertising revenue in Germany in 2023, by marketer Statista, https://www.statista.com/statistics/413116/tv-market-ad-revenue-of-marketers-germany/ (last visited October 14, 2024)
Distribution of TV advertising revenue in Germany in 2023, by marketer [Graph], ARD Media, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/413116/tv-market-ad-revenue-of-marketers-germany/