Global sales of Nestlé 2023, by product category

Powdered and liquid beverages were Nestle’s top-selling products in 2023, followed by Nutrition and Health Science. Sales of powdered and liquid beverages reached almost 25 billion Swiss Francs, while Nutrition and Health Science sales totaled 15.28 billion Swiss Francs. Water was Nestle’s worst selling category, with 3.32 billion Swiss Francs in sales in that year. PetCare was Nestle’s fastest growing product category in 2020, with a rate of 10.2 percent.

The powered and liquid beverages category

Nestle’s powdered and liquid beverages category consists of its drinks and drink mixes products that are not bottled water or beverages meant as a nutritional supplement. This category includes recognizable brands like Nescafe, Coffee mate, Nestea, and Nesquik.

Nestle’s standing

The company's importance in the food and beverage industry can't be overstated as Nestle was the leading FMCG (fast moving consumer goods) company worldwide in 2023, with net sales of almost 99.32 billion dollars. Additionally, in terms of beverages, Nestle was the largest beverage manufacturer in the world in 2023, ahead of AB InBev. The latter position has only been acquired recently. In 2020, the company still ranked second.