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Breakdown of online display advertising expenditures in France from 2014 to 2016, by targeted device

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Digital display advertising investment distribution in France 2016, by device This statistic is a distribution of online display advertising spending in France from 2014 to 2016 by targeted device. It reveals that almost 60 percent of display advertising expenditures were meant for desktop users, whereas only four percent targeted IPTV users in 2016.
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Description Source More information
This statistic is a distribution of online display advertising spending in France from 2014 to 2016 by targeted device. It reveals that almost 60 percent of display advertising expenditures were meant for desktop users, whereas only four percent targeted IPTV users in 2016.
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Release date
January 2017
Region
France
Survey time period
2014 to 2016
Supplementary notes
* including tablet computers.
Figures for 2014 and 2015 were extracted from previous publications.

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