Media M&A: largest global deals in 2014

The statistic presents the value of the largest mergers and acquisition deals in the media, information, marketing and related technology sectors in 2014. The largest deal of the year belongs to Facebook and its 19.7 billion U.S. dollar acquisition of WhatsApp in February 2014
Here you can find the value of the largest M&A deals in these sectors in 2013.

Media M&A largest global deals – additional information

The referenced sectors saw a six percent increase in the number of mergers and acquisitions between 2013 and 2014, with the last measured period closing at 1,481 deals made. However, the change in value of the transactions was much more significant – from 66.7 billion U.S. dollars in 2013 to 128.3 billion by the end of 2014. Marketing Services and Technology Sector had a nearly 31 percent share of that sum, the highest of all sectors.

The three largest M&A deals in 2014 belonged to the healthcare information, marketing services and mobile media sectors. The blockbuster of the year was Facebook’s acquisition of a mobile messaging app, WhatsApp. The transaction that was initiated by Mark Zuckerberg in spring 2012 came to fruition in early 2014 with a 19.7 billion payout to Jan Koum and Brian Acton – the application’s inventors. With this deal, the social media mogul acquired, among others, a large potential in advertising audience, owing to WhatsApp’s growing number of global active users.

In November 2014, a deal in the marketing services sector was made, when Publicis Groupe, decided to buy Sapient. Companies agreed on a 3.4 billion U.S. dollar acquisition, paid all in cash. Publicis, a French holding advertising giant, reported 7.26 billion euros (approximately 7.8 billion U.S. dollars) in global revenues in 2014, while all three divisions of Sapient – SapientNitro, Sapient Global Markets and Sapient Government Services – were expected to generate 1.35 billion U.S. dollars in revenue in the same year.

Value of the largest mergers and acquisition deals in the media, information, marketing and related technology sectors in 2014

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Release date

January 2015



Survey time period


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