Leading toy brands ranked by market share in the European Union 2011

This statistic presents leading global toy brands in the European Union, ranked according to their share of sales in the nine main EU toy markets in 2011. That year, Mattel ranked highest with a ten percent share of the EU-9 toy market, followed by Lego and Hasbro each with an 8 percent share.

Market share of leading toy brands in the nine main toy markets in the European Union in 2011

Share of total sales
Mattel Inc10.08%
Lego Group8.32%
Hasbro Inc8.14%
Private label4.32%
Simba-Dickie Group GmbH & Co KG2.9%
Glochi Preziosi SpA2.82%
Geobra Brandstätter GmbH &Co KG2.38%
TTech Holdings Ltd2.23%
Ravensburger AG1.76%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

August 2013

Region

EU

Survey time period

2011

Supplementary notes

Global brand owners of traditional toys and games in the following nine EU markets: France, Germany, Italy, the Netherlands, Poland, Romania, Spain, Sweden and the United Kingdom. Private label companies are collected under the heading 'Private label.'

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Toy industry"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.