- Media & Advertising›
- Advertising & Marketing ›
Content marketing: ability to deliver commercial return in the UK 2014
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Content marketing: ability to deliver commercial return in the UK 2014
Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return."
by Statista Research Department,
last edited
Dec 31, 2014
This statistic illustrates UK marketers' agreement with a statement about content marketing's ability to deliver a meaningful commercial return. During the survey in May 2014, 18 percent of marketers reported they did not believe that content marketing would deliver returns.
Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return."
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Dec 31, 2014
This statistic illustrates UK marketers' agreement with a statement about content marketing's ability to deliver a meaningful commercial return. During the survey in May 2014, 18 percent of marketers reported they did not believe that content marketing would deliver returns.
- Show sources information
- Show publisher information
- Release date
- 2014
- Region
- Germany
- Survey time period
- May 2014
- Number of respondents
- 600 respondents
- Special properties
- marketers
- Supplementary notes
- Date of publication not specified.
Source
- Show sources information
- Show publisher information
- Release date
- 2014
More information
- Region
- Germany
- Survey time period
- May 2014
- Number of respondents
- 600 respondents
- Special properties
- marketers
- Supplementary notes
- Date of publication not specified.
Other statistics on the topic
+Advertising & Marketing
Content marketing revenue worldwide 2016-2017
Advertising & Marketing
Change of B2B content marketing budgets in North America 2020
Advertising & Marketing
Organizational goals achieved with use of B2B content marketing in North America 2019
+Advertising & Marketing
Content marketing types used in B2B communications in North America 2019
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Content marketing"
- Overview
The most important statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Content marketing revenue worldwide 2016-2017
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)Content marketing services revenue worldwide 2014-2019
- Share of B2B marketers with a documented content marketing strategy in North America as of July 2019Use of content marketing among B2B marketers in North America 2019
- Share of B2C marketers with a content marketing strategy in North America as of July 2018B2C content marketing use in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2019Paid methods used for content distribution by B2B marketers in North America 2019
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2019 and 2020Change of B2B content marketing budgets in North America 2020
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change in B2C content marketing budgets in North America 2019
- Marketer perspective
The most important statistics
- Organizational structures responsible for B2B content marketing in North America as of July 2019Departments in charge of B2B content marketing in North America 2019
- Organizational structures responsible for B2C content marketing in North America as of July 2017Departments in charge of B2C content marketing in North America 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018Effectiveness of B2B content types in customer journey stages in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018B2B content marketing challenges and issues in North America 2018
- Types of content produced from original research by marketers worldwide as of February 2018Types of content produced from original research by marketers worldwide in 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
- Goals & tactics
The most important statistics
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2019Content marketing types used in B2B communications in North America 2019
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017Frequency of publishing marketing content by industry professionals worldwide in 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017Time spent on marketing content creation by industry professionals worldwide in 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2019Organizational goals achieved with use of B2B content marketing in North America 2019
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2019Paid methods used for content distribution by B2B marketers in North America 2019
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)Blog development marketing spending in the U.S. 2016-2018
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Content customers
The most important statistics
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and functionGlobal share of marketing content consumption 2017, by job area & function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industryGlobal share of marketing content consumption 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by regionGlobal share of marketing content consumption 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by deviceGlobal share of marketing content consumption 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-categoryGlobal share of marketing content consumption 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by typeGlobal share of marketing content consumption 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018Leading content types perceived as more credible by B2B buyers in North America 2018
- Consumer perspective
The most important statistics
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- What e-mail content would entice you to interact further with a retailer?North America: e-mail marketing attractive content 2016
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: You might find this interesting as well
Statistics
- Content marketing: take up in reality in the United Kingdom (UK) 2014
- Content marketing: share of budget in the United Kingdom (UK) 2014
- UK marketers: is content marketing an innovation in marketing?
- Metrics and KPIs used to measure effectiveness of content marketing in the UK 2014
- Content marketing that drives engagement and lead generation in the UK 2014
- Content marketing: areas for improvement in the United Kingdom (UK) 2014
- Content marketing types used in the United Kingdom (UK) 2014
- Content marketing: extent of usage in the United Kingdom (UK) 2014
- Content marketing: anticipated change in investment in the UK 2014
- Content marketing: role in business‑to‑business markets in the UK 2014
- Key drivers of content marketing worldwide as of May 2012
- Content marketing: monthly investment of advertising companies in Spain 2018
- Main social networks ranked by number of leads generated in Spain in 2018
- Best content types for content marketing in Spain in 2018
- Colombia & Mexico: most preferred online ad formats 2017
- Metrics for successful content marketing in the United Kingdom (UK) 2016
- Share of enterprises using multimedia content sharing websites in Norway 2013-2019
- Metrics usage for B2C content marketing in North America 2016
- Paid advertising usage for B2C content marketing in North America 2016
Statistics on "Content marketing - Overview"
- Content marketing revenue worldwide 2016-2017
- Content marketing services revenue worldwide 2014-2019
- Use of content marketing among B2B marketers in North America 2019
- B2C content marketing use in North America 2018
- Paid methods used for content distribution by B2B marketers in North America 2019
- Change of B2B content marketing budgets in North America 2020
- Change in B2C content marketing budgets in North America 2019
Statistics on "Content marketing - Marketer perspective"
- Departments in charge of B2B content marketing in North America 2019
- Departments in charge of B2C content marketing in North America 2017
- Effectiveness of B2B content types in customer journey stages in North America 2018
- U.S. B2B most effective content types for moving prospects through funnel 2017
- B2B content marketing challenges and issues in North America 2018
- Types of content produced from original research by marketers worldwide in 2018
- Leading sources of ideas for marketing content in the U.S. 2016
Statistics on "Content marketing - Goals & tactics"
- Content marketing types used in B2B communications in North America 2019
- Frequency of publishing marketing content by industry professionals worldwide in 2017
- Time spent on marketing content creation by industry professionals worldwide in 2017
- Organizational goals achieved with use of B2B content marketing in North America 2019
- Paid methods used for content distribution by B2B marketers in North America 2019
- Blog development marketing spending in the U.S. 2016-2018
- Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
Statistics on "Content marketing - Content customers"
- Global share of marketing content consumption 2017, by job area & function
- Global share of marketing content consumption 2017, by industry
- Global share of marketing content consumption 2017, by region
- Global share of marketing content consumption 2017, by device
- Global share of marketing content consumption 2017, by content sub-category
- Global share of marketing content consumption 2017, by type
- Leading content types perceived as more credible by B2B buyers in North America 2018
Statistics on "Content marketing - Consumer perspective"
- U.S. consumers who find e-mail newsletter advertising annoying 2017
- U.S. consumers who find e-mail newsletter advertising helpful 2017
- U.S. consumers frequently aware of sponsored content in selected media 2017
- Opinions on personalization in marketing in the U.S. 2017
- Understanding of personalization in marketing among U.S. consumers 2017
- Influence of relevant advertising on consumer brand perception in the U.S. 2018
- North America: e-mail marketing attractive content 2016
Further related statistics
- Content marketing: take up in reality in the United Kingdom (UK) 2014
- Content marketing: share of budget in the United Kingdom (UK) 2014
- UK marketers: is content marketing an innovation in marketing?
- Metrics and KPIs used to measure effectiveness of content marketing in the UK 2014
- Content marketing that drives engagement and lead generation in the UK 2014
- Content marketing: areas for improvement in the United Kingdom (UK) 2014
- Content marketing types used in the United Kingdom (UK) 2014
- Content marketing: extent of usage in the United Kingdom (UK) 2014
- Content marketing: anticipated change in investment in the UK 2014
- Content marketing: role in business‑to‑business markets in the UK 2014
- Key drivers of content marketing worldwide as of May 2012
- Content marketing: monthly investment of advertising companies in Spain 2018
- Main social networks ranked by number of leads generated in Spain in 2018
- Best content types for content marketing in Spain in 2018
- Colombia & Mexico: most preferred online ad formats 2017
- Metrics for successful content marketing in the United Kingdom (UK) 2016
- Share of enterprises using multimedia content sharing websites in Norway 2013-2019
- Metrics usage for B2C content marketing in North America 2016
- Paid advertising usage for B2C content marketing in North America 2016
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Yes, save as favorite!
...and make my research life easier.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.