Content marketing: ability to deliver commercial return in the UK 2014

This statistic illustrates UK marketers' agreement with a statement about content marketing's ability to deliver a meaningful commercial return. During the survey in May 2014, 18 percent of marketers reported they did not believe that content marketing would deliver returns.

Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return."

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Sources

Release date

2014

Region

Germany

Survey time period

May 2014

Number of respondents

600 respondents

Special properties

marketers

Supplementary notes

Date of publication not specified.

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Statistics on "Content marketing"

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