Content marketing: ability to deliver commercial return in the UK 2014
Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return."
This statistic illustrates UK marketers' agreement with a statement about content marketing's ability to deliver a meaningful commercial return. During the survey in May 2014, 18 percent of marketers reported they did not believe that content marketing would deliver returns.
Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return."
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