This statistic illustrates UK marketers' agreement with a statement about content marketing's ability to deliver a meaningful commercial return. During the survey in May 2014, 18 percent of marketers reported they did not believe that content marketing would deliver returns.
Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return."
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Chartered Institute of Marketing. (December 31, 2014). Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return." [Graph]. In Statista. Retrieved April 08, 2020, from https://www.statista.com/statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return." ." Chart. December 31, 2014. Statista. Accessed April 08, 2020. https://www.statista.com/statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/
Chartered Institute of Marketing. (2014). Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return." . Statista. Statista Inc.. Accessed: April 08, 2020. https://www.statista.com/statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "Do You Agree with The Statement, "I Believe in The Potential for Content Marketing to Drive Engagement with My Consumer/Customers, but I Don’t Believe It Will Deliver a Meaningful Commercial Return." ." Statista, Statista Inc., 31 Dec 2014, https://www.statista.com/statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/
Chartered Institute of Marketing, Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return." Statista, https://www.statista.com/statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/ (last visited April 08, 2020)
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