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Content marketing: ability to deliver commercial return in the UK 2014

Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return."

by Statista Research Department, last edited Dec 31, 2014
Content marketing: ability to deliver commercial return in the UK 2014 This statistic illustrates UK marketers' agreement with a statement about content marketing's ability to deliver a meaningful commercial return. During the survey in May 2014, 18 percent of marketers reported they did not believe that content marketing would deliver returns.
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Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return."

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