This statistic illustrates UK marketers' agreement with a statement about content marketing's ability to deliver a meaningful commercial return. During the survey in May 2014, 18 percent of marketers reported they did not believe that content marketing would deliver returns.
Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return."
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Content marketing: take up in reality in the United Kingdom (UK) 2014
- UK marketers: is content marketing an innovation in marketing?
- Content marketing that drives engagement and lead generation in the UK 2014
- Metrics and KPIs used to measure effectiveness of content marketing in the UK 2014
- Content marketing: extent of usage in the United Kingdom (UK) 2014
- Content marketing: share of budget in the United Kingdom (UK) 2014
- Content marketing: role in business‑to‑business markets in the UK 2014
- Content marketing: anticipated change in investment in the UK 2014
- Content marketing types used in the United Kingdom (UK) 2014
- Content marketing objectives worldwide as of May 2012
- Best content types for content marketing in Spain in 2018
- Main reasons to use bloggers in content marketing strategies in Spain 2018
- Main goals in content marketing strategies in Spain in 2018
- Content marketing: monthly investment of advertising companies in Spain 2018
- Main social networks ranked by number of leads generated in Spain in 2018
- Consumers taking action after receiving mail in the United Kingdom (UK) 2013
- Most sought-after skills in content marketing in Australia 2020
- Ranking of used marketing tactics bringing new leads in Belgium 2015
Chartered Institute of Marketing. (December 31, 2014). Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return." [Graph]. In Statista. Retrieved April 12, 2021, from https://www.statista.com/statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return." ." Chart. December 31, 2014. Statista. Accessed April 12, 2021. https://www.statista.com/statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/
Chartered Institute of Marketing. (2014). Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return." . Statista. Statista Inc.. Accessed: April 12, 2021. https://www.statista.com/statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "Do You Agree with The Statement, "I Believe in The Potential for Content Marketing to Drive Engagement with My Consumer/Customers, but I Don’t Believe It Will Deliver a Meaningful Commercial Return." ." Statista, Statista Inc., 31 Dec 2014, https://www.statista.com/statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/
Chartered Institute of Marketing, Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return." Statista, https://www.statista.com/statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/ (last visited April 12, 2021)