Purchase incentives for books in France 2015, by gender

This statistic displays purchase incentives for books among French respondent as of 2015, by gender. It reveals that women were more receptive to the presence of an author on television or on the radio in their purchasing process than men. Indeed, 53 percent of women interviewed cited it as an incentive to purchase a book, compared to 40 percent of men.

Incentives to purchase books in France as of 2015, by gender*

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Source

Release date

March 2015

Region

France

Survey time period

February 3 to 11, 2015

Number of respondents

776 respondents

Age group

15 years and older

Special properties

people who choose the book they will purchase before going to a point of sale

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* This question was phrased by the source as follows: "what can make you want to purchase a book in particular before going to the point of sale?"

Respondents could cite several purchase incentives.

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Statistics on "Books in France"

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