This statistic displays purchase incentives for books among French respondent as of 2015, by gender. It reveals that women were more receptive to the presence of an author on television or on the radio in their purchasing process than men. Indeed, 53 percent of women interviewed cited it as an incentive to purchase a book, compared to 40 percent of men.
Incentives to purchase books in France as of 2015, by gender*
Characteristic
Men
Women
Recommendation from someone close to you
84%
87%
Desire to read a book from an author that you appreciate
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CNL. (March 16, 2015). Incentives to purchase books in France as of 2015, by gender* [Graph]. In Statista. Retrieved August 07, 2022, from https://www.statista.com/statistics/416260/books-purchase-incentives-france-gender/
CNL. "Incentives to purchase books in France as of 2015, by gender*." Chart. March 16, 2015. Statista. Accessed August 07, 2022. https://www.statista.com/statistics/416260/books-purchase-incentives-france-gender/
CNL. (2015). Incentives to purchase books in France as of 2015, by gender*. Statista. Statista Inc.. Accessed: August 07, 2022. https://www.statista.com/statistics/416260/books-purchase-incentives-france-gender/
CNL. "Incentives to Purchase Books in France as of 2015, by Gender*." Statista, Statista Inc., 16 Mar 2015, https://www.statista.com/statistics/416260/books-purchase-incentives-france-gender/
CNL, Incentives to purchase books in France as of 2015, by gender* Statista, https://www.statista.com/statistics/416260/books-purchase-incentives-france-gender/ (last visited August 07, 2022)
