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Purchase incentives for books in France 2015, by gender
Purchase incentives for books in France 2015, by gender
Incentives to purchase books in France as of 2015, by gender*
by Statista Research Department,
last edited
Mar 16, 2015
This statistic displays purchase incentives for books among French respondent as of 2015, by gender. It reveals that women were more receptive to the presence of an author on television or on the radio in their purchasing process than men. Indeed, 53 percent of women interviewed cited it as an incentive to purchase a book, compared to 40 percent of men.
Incentives to purchase books in France as of 2015, by gender*
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| Men | Women | |
|---|---|---|
| Recommendation from someone close to you | 84% | 87% |
| Desire to read a book from an author that you appreciate | 79% | 88% |
| Recommendation from a journalist, a critic | 59% | 66% |
| Presence of the author on TV or on the radio | 40% | 53% |
| Advertisement | 37% | 46% |
| Recommendation from a teacher | 31% | 39% |
| Trust in the publisher or collection | 34% | 34% |
| The book won a literary award | 23% | 34% |
| Recommendation from an internet user | 31% | 26% |
| None of these incentive | 2% | 2% |
| Men | Women | |
|---|---|---|
| Recommendation from someone close to you | 84% | 87% |
| Desire to read a book from an author that you appreciate | 79% | 88% |
| Recommendation from a journalist, a critic | 59% | 66% |
| Presence of the author on TV or on the radio | 40% | 53% |
| Advertisement | 37% | 46% |
| Recommendation from a teacher | 31% | 39% |
| Trust in the publisher or collection | 34% | 34% |
| The book won a literary award | 23% | 34% |
| Recommendation from an internet user | 31% | 26% |
| None of these incentive | 2% | 2% |
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by Statista Research Department,
last edited
Mar 16, 2015
This statistic displays purchase incentives for books among French respondent as of 2015, by gender. It reveals that women were more receptive to the presence of an author on television or on the radio in their purchasing process than men. Indeed, 53 percent of women interviewed cited it as an incentive to purchase a book, compared to 40 percent of men.
- Source
- Ipsos
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2015
- Region
- France
- Survey time period
- February 3 to 11, 2015
- Number of respondents
- 776 respondents
- Age group
- 15 years and older
- Special properties
- people who choose the book they will purchase before going to a point of sale
- Method of interview
- Computer-assisted telephone interviews (CATI)
- Supplementary notes
-
* This question was phrased by the source as follows: "what can make you want to purchase a book in particular before going to the point of sale?"
Respondents could cite several purchase incentives.
Source
- Source
- Ipsos
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2015
More information
- Region
- France
- Survey time period
- February 3 to 11, 2015
- Number of respondents
- 776 respondents
- Age group
- 15 years and older
- Special properties
- people who choose the book they will purchase before going to a point of sale
- Method of interview
- Computer-assisted telephone interviews (CATI)
- Supplementary notes
-
* This question was phrased by the source as follows: "what can make you want to purchase a book in particular before going to the point of sale?"
Respondents could cite several purchase incentives.
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- Marketed production of books in France from 2010 to 2017 (in number of books)
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- Importance given to purposes of reading books in France as of 2015, by age
- What kind of reader do you consider yourself to be?*
- Share of fervent book readers in France in 2015, by age group
- Penetration of book reading in France as of February 2017, by gender
- As a child, how many books were there in your home?*
- Purposes of reading books in France in 2015, by age group
- French readers opinion of their own reading consumption in 2015, by age
- Penetration of reading books in France as of February 2017, by print or digital format
- How often do you read books?*
- How many books did you read on average in the past twelve months?*
- Penetration of book reading in France in 2017, by book genre
- Average number of books read annually in France as of February 2017, by format
- As a child, did your parents...?
- Reading frequency of book consumers in France in 2015, by age*
- Under what circumstances are you accustomed to reading books?
- When do you prefer to read books?
- Among the books that you read during the last twelve months, are there books that...?
- To whom do you give books?
- Where do you find the books you buy?
- Why don't you purchase books in bookstores?
- Do you sometimes borrow books for yourself at a library or a media library?
- Penetration of book borrowing in France as of 2015, by age group
- Why don't you borrow books from libraries?
- When do you choose the book that you will purchase?*
- Incentives to purchase books in France as of 2017
- Incentives to purchase books in France as of 2015, by gender*
- Incentives to purchase books in France as of 2015, by age group*
- Incentives for impulse buying of books in France as of 2017
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