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Purchase incentives for books in France 2015, by gender
Purchase incentives for books in France 2015, by gender
Incentives to purchase books in France as of 2015, by gender*
This statistic displays purchase incentives for books among French respondent as of 2015, by gender. It reveals that women were more receptive to the presence of an author on television or on the radio in their purchasing process than men. Indeed, 53 percent of women interviewed cited it as an incentive to purchase a book, compared to 40 percent of men.
Incentives to purchase books in France as of 2015, by gender*
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| Men | Women | |
|---|---|---|
| Recommendation from someone close to you | 84% | 87% |
| Desire to read a book from an author that you appreciate | 79% | 88% |
| Recommendation from a journalist, a critic | 59% | 66% |
| Presence of the author on TV or on the radio | 40% | 53% |
| Advertisement | 37% | 46% |
| Recommendation from a teacher | 31% | 39% |
| Trust in the publisher or collection | 34% | 34% |
| The book won a literary award | 23% | 34% |
| Recommendation from an internet user | 31% | 26% |
| None of these incentive | 2% | 2% |
| Men | Women | |
|---|---|---|
| Recommendation from someone close to you | 84% | 87% |
| Desire to read a book from an author that you appreciate | 79% | 88% |
| Recommendation from a journalist, a critic | 59% | 66% |
| Presence of the author on TV or on the radio | 40% | 53% |
| Advertisement | 37% | 46% |
| Recommendation from a teacher | 31% | 39% |
| Trust in the publisher or collection | 34% | 34% |
| The book won a literary award | 23% | 34% |
| Recommendation from an internet user | 31% | 26% |
| None of these incentive | 2% | 2% |
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Description
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This statistic displays purchase incentives for books among French respondent as of 2015, by gender. It reveals that women were more receptive to the presence of an author on television or on the radio in their purchasing process than men. Indeed, 53 percent of women interviewed cited it as an incentive to purchase a book, compared to 40 percent of men.
Show more- Show sources information
- Show publisher information
- Release date
- March 2015
- Region
- France
- Survey time period
- February 3 to 11, 2015
- Number of respondents
- 776 respondents
- Age group
- 15 years and older
- Special properties
- people who choose the book they will purchase before going to a point of sale
- Method of interview
- Computer-assisted telephone interviews (CATI)
- Supplementary notes
-
* This question was phrased by the source as follows: "what can make you want to purchase a book in particular before going to the point of sale?"
Respondents could cite several purchase incentives.
Source
- Show sources information
- Show publisher information
- Release date
- March 2015
More information
- Region
- France
- Survey time period
- February 3 to 11, 2015
- Number of respondents
- 776 respondents
- Age group
- 15 years and older
- Special properties
- people who choose the book they will purchase before going to a point of sale
- Method of interview
- Computer-assisted telephone interviews (CATI)
- Supplementary notes
-
* This question was phrased by the source as follows: "what can make you want to purchase a book in particular before going to the point of sale?"
Respondents could cite several purchase incentives.
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The most important statistics
- Incentives to purchase books in France as of 2017Purchase incentives for books in France 2017
- Incentives to purchase books in France as of 2015, by gender*Purchase incentives for books in France 2015, by gender
- Incentives to purchase books in France as of 2015, by age group*Book purchase incentives in France 2015, by age group
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- What could encourage you to read more books?Reasons that encourage reading more books in France 2015
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Statistics on "Books in France"
- Book sales volume in France from 2010 to 2016 (in million units)
- Book production volume: legal deposit entries in France from 2010 to 2017 (in titles)
- Marketed production of books in France from 2010 to 2017 (in number of books)
- Books: average number of copies printed annually in France from 2010 to 2016
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- Book titles ranked by unit sales in France in 2017 (in units sold)
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- Proportion of translations among the marketed production of books in France from 2009 to 2017
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- As a child, how important was reading books to your family?*
- What is your purpose of reading?
- Why do you give books?
- Opinion of the benefits of reading in France as of 2015
- Four main motives for reading books among French readers as of 2015, by gender
- In your opinion, is it important nowadays to read... ?
- Importance given to purposes of reading books in France as of 2015, by age
- What kind of reader do you consider yourself to be?*
- Share of fervent book readers in France in 2015, by age group
- Penetration of book reading in France as of February 2017, by gender
- As a child, how many books were there in your home?*
- Purposes of reading books in France in 2015, by age group
- French readers opinion of their own reading consumption in 2015, by age
- Penetration of reading books in France as of February 2017, by print or digital format
- How often do you read books?*
- How many books did you read on average in the past twelve months?*
- Penetration of book reading in France in 2017, by book genre
- Average number of books read annually in France as of February 2017, by format
- As a child, did your parents...?
- Reading frequency of book consumers in France in 2015, by age*
- Under what circumstances are you accustomed to reading books?
- When do you prefer to read books?
- Among the books that you read during the last twelve months, are there books that...?
- To whom do you give books?
- Where do you find the books you buy?
- Why don't you purchase books in bookstores?
- Do you sometimes borrow books for yourself at a library or a media library?
- Penetration of book borrowing in France as of 2015, by age group
- Why don't you borrow books from libraries?
- When do you choose the book that you will purchase?*
- Incentives to purchase books in France as of 2017
- Incentives to purchase books in France as of 2015, by gender*
- Incentives to purchase books in France as of 2015, by age group*
- Incentives for impulse buying of books in France as of 2017
- For which reasons aren't you reading more books at the moment?
- What could encourage you to read more books?
- Penetration of e-readers in France from the first quarter of 2013 to January 2015
- Do you read for leisure or for professional reasons?
- When do you choose the book that you will purchase?
- Have you purchased at least one book during this year?
- How much did you spend on individual books within the last 12 months?
- Consumer expenditure on educational books in the United States from 2001 to 2013 (in billion U.S. dollars)
- How frequently does someone read to your child?
- What is the preferred method for your child to access their story books?
- Where do you mainly purchase books for your children?
- Where do you mainly purchase books for your children?
- Average weekly household expenditure on books in the United Kingdom (UK) in 2017, by gross income decile group (in GBP)*
- How frequently do you visit a library with your children?
- How frequently do you visit a library with your children?
- How many individual books did you purchase within the last 12 months?
- What is the preferred method for your child to access their story books?
- What type of books do you mainly read to your child?
- Reasons to buy books online among people in Japan in 2018, by gender
- Number of libraries in the Italian region Emilia-Romagna in 2014, by number of volumes stored
- Industry revenue of »publishing of books, periodicals« in Germany from 2011 to 2023 (in billion U.S. Dollars)
- Value of books imported by the Spanish publishing industry from the United Kingdom in 2016, by type (in 1,000 euros)
- Attitudes of Canadians regarding carrying a check book in 2015
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