Book purchase incentives in France 2015, by age group
Incentives to purchase books in France as of 2015, by age group*
This statistic shows purchase incentives for books among French respondents as of 2015, by age group. It reveals that respondents aged 65 and older were the most receptive to recommendations from a journalist or a critic. However, only 13 percent of them cited a recommendation from an internet user as an incentive to buy a book.
Incentives to purchase books in France as of 2015, by age group*
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| 65 years and older | 50-64 years | 35-49 years | 25-34 years | 15-24 years | |
|---|---|---|---|---|---|
| Recommendation from someone close to you | 80% | 81% | 88% | 93% | 89% |
| Desire to read a book from an author that you appreciate | 86% | 87% | 84% | 82% | 78% |
| Recommendation from a journalist, a critic | 71% | 68% | 67% | 47% | 49% |
| Presence of the author on TV or on the radio | 52% | 56% | 50% | 32% | 36% |
| Advertisement | 47% | 41% | 43% | 38% | 37% |
| Recommendation from a teacher | 21% | 24% | 36% | 49% | 62% |
| Trust in the publisher or collection | 32% | 33% | 33% | 40% | 34% |
| The book won a literary award | 37% | 31% | 24% | 22% | 25% |
| Recommendation from an internet user | 13% | 21% | 32% | 42% | 42% |
| None of these incentive | 3% | 2% | 1% | 2% | 3% |
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