Book purchase incentives in France 2015, by age group

Incentives to purchase books in France as of 2015, by age group*

by Statista Research Department, last edited Mar 16, 2015
Book purchase incentives in France 2015, by age group This statistic shows purchase incentives for books among French respondents as of 2015, by age group. It reveals that respondents aged 65 and older were the most receptive to recommendations from a journalist or a critic. However, only 13 percent of them cited a recommendation from an internet user as an incentive to buy a book.
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Incentives to purchase books in France as of 2015, by age group*

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65 years and older50-64 years35-49 years25-34 years15-24 years
Recommendation from someone close to you80%81%88%93%89%
Desire to read a book from an author that you appreciate86%87%84%82%78%
Recommendation from a journalist, a critic71%68%67%47%49%
Presence of the author on TV or on the radio52%56%50%32%36%
Advertisement47%41%43%38%37%
Recommendation from a teacher21%24%36%49%62%
Trust in the publisher or collection32%33%33%40%34%
The book won a literary award37%31%24%22%25%
Recommendation from an internet user13%21%32%42%42%
None of these incentive3%2%1%2%3%
65 years and older50-64 years35-49 years25-34 years15-24 years
Recommendation from someone close to you80%81%88%93%89%
Desire to read a book from an author that you appreciate86%87%84%82%78%
Recommendation from a journalist, a critic71%68%67%47%49%
Presence of the author on TV or on the radio52%56%50%32%36%
Advertisement47%41%43%38%37%
Recommendation from a teacher21%24%36%49%62%
Trust in the publisher or collection32%33%33%40%34%
The book won a literary award37%31%24%22%25%
Recommendation from an internet user13%21%32%42%42%
None of these incentive3%2%1%2%3%
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by Statista Research Department, last edited Mar 16, 2015
This statistic shows purchase incentives for books among French respondents as of 2015, by age group. It reveals that respondents aged 65 and older were the most receptive to recommendations from a journalist or a critic. However, only 13 percent of them cited a recommendation from an internet user as an incentive to buy a book.
Show more
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