Preferred method of online shopping on a smartphone or tablet in Germany in 2015

The statistic presents the findings of a survey on online consumers' preferred method of online shopping in Germany in 2015, by device. When asked about the preferred method of purchasing on mobile devices, 28 percent of the smartphone owners stated mobile apps as their preferred means of online shopping.

When shopping on your smartphone or tablet, from which format do you prefer to purchase?

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Source

Release date

March 2015

Region

Germany

Survey time period

March 2015

Number of respondents

Tablet (n=237), Smartphone (n=194)

Special properties

Consumers who made a purchase on a mobile device.

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Statistics on "Germany"

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