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U.S. consumers' importance of ingredients when making food purchase decisions 2014

How often do U.S. consumers look for ingredients when deciding whether or not to purchase a food item?

by Statista Research Department, last edited Feb 24, 2015
U.S. consumers' importance of ingredients when making food purchase decisions 2014 This statistic depicts the results of an online survey conducted in October and November 2014. About 902 U.S. chief household shoppers were asked how often they look for ingredients when deciding whether or not to purchase a food product. About 26.4 percent of U.S. consumers reported that they sometimes look for ingredients when shopping food items for the first time.
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How often do U.S. consumers look for ingredients when deciding whether or not to purchase a food item?

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