Brand value of the three leading banks in the Netherlands 2015-2019

Which Dutch bank is the most valuable? In 2019, three banks from the Netherlands made it into a top 100 of most valuable banking brands in the world. That year, the brand value of ING was estimated at approximately 11.4 billion U.S. dollars after seeing an increase of over 1.5 billion U.S. dollars. Rabobank saw a two-year decrease between 2016 and 2018, whilst ABN AMRO's brand value continued to increase. These three Dutch banks were also the leading banks of the country, based on their total assets.

Banking in the Netherlands is concentrated…

At the end of 2017, there were 44 banks in the Netherlands. However, most of the Dutch banking assets were to be found at only a few institutions. The five largest credit institutions in the Netherlands (which includes ING, Rabobank and ABN AMRO) together held around 84 percent of all assets.

... but there is more than just the Big Three

The source also mentions another valuable banking brand from the Netherlands: SNS Bank. This brand is part of the bank holding company De Volksbank (which also has three other brands: ASN Bank, BLG Wonen and RegioBank). SNS Bank and RegioBank together had around the same number of bank branches in the Netherlands as Rabobank, ING and ABN AMRO combined. De Volksbank held around 60.9 billion euros worth of assets in 2018.

Brand value of the banks ING, Rabobank and ABN AMRO from the Netherlands from 2015 to 2019

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Release date

February 2019



Survey time period

2015 to 2019

Supplementary notes

The source provides further calculation of brand value context in the methodology section of the report (this calculation is a multiplication of Brand Strength Index, Brand Royalty Rate and brand specific revenues).

* No number was provided for ABN AMRO in 2016.

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Statistics on "Banking in the Netherlands"

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