Preference for generic or brand name drugs by U.S. consumers 2014

This statistic depicts the preference for generic or brand name drugs by U.S. consumers in 2014. The survey revealed that 42 percent of the respondents would always choose to buy generic drugs over brand name drugs.

If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other?

PreferenceShare of respondents
I would always choose to buy generic drugs over brand name42%
I would much more often choose to buy generic drugs than brand name25%
I would somewhat more often choose to buy generic drugs than brand name15%
I would somewhat more often choose to buy brand name drugs than generic9%
I would much more often choose to buy brand name drugs than generic4%
I would always choose to buy brand name prescription drugs over generic6%
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Source

Release date

March 2015

Region

United States

Survey time period

November 12-17, 2014

Number of respondents

2,255 respondents

Age group

18 years and older

Special properties

those who purchase prescription drugs

Method of interview

Online survey

Supplementary notes

Percentages may not add up to 100 percent due to rounding.

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