This statistic depicts the preference for generic or brand name drugs by U.S. consumers in 2014. The survey revealed that 42 percent of the respondents would always choose to buy generic drugs over brand name drugs.
If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other?
Preference
Share of respondents
I would always choose to buy generic drugs over brand name
42%
I would much more often choose to buy generic drugs than brand name
25%
I would somewhat more often choose to buy generic drugs than brand name
15%
I would somewhat more often choose to buy brand name drugs than generic
9%
I would much more often choose to buy brand name drugs than generic
4%
I would always choose to buy brand name prescription drugs over generic
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Harris Interactive. (March 17, 2015). If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other? [Graph]. In Statista. Retrieved January 27, 2020, from https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive. "If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other?." Chart. March 17, 2015. Statista. Accessed January 27, 2020. https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive. (2015). If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other?. Statista. Statista Inc.. Accessed: January 27, 2020. https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive. "If You Had a Choice between Getting a Brand Name Prescription Drug or a Generic Drug, How Often Would You Choose One over The Other?." Statista, Statista Inc., 17 Mar 2015, https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive, If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other? Statista, https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/ (last visited January 27, 2020)
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