This statistic illustrates UK marketers' agreement with a statement about content marketing being taken up in reality. During the survey in May 2014, 52 percent of marketers believed that most people claiming to do content marketing were merely using old broadcast thinking in a new digital world.
Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword."
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Chartered Institute of Marketing. (December 31, 2014). Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword." [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/417528/content-marketing-usage-according-to-marketers-uk-survey/?__sso_cookie_checker=failed
Chartered Institute of Marketing. "Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword."." Chart. December 31, 2014. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/417528/content-marketing-usage-according-to-marketers-uk-survey/?__sso_cookie_checker=failed
Chartered Institute of Marketing. (2014). Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword.". Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/417528/content-marketing-usage-according-to-marketers-uk-survey/?__sso_cookie_checker=failed
Chartered Institute of Marketing. "Do You Agree with The Statement, "Most People Who Claim to Do 'content Marketing' Aren't - They're Just Using Old Broadcast Thinking in a New Digital World, with a New Buzzword."." Statista, Statista Inc., 31 Dec 2014, https://www.statista.com/statistics/417528/content-marketing-usage-according-to-marketers-uk-survey/?__sso_cookie_checker=failed
Chartered Institute of Marketing, Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword." Statista, https://www.statista.com/statistics/417528/content-marketing-usage-according-to-marketers-uk-survey/?__sso_cookie_checker=failed (last visited March 15, 2025)
Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword." [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: https://www.statista.com/statistics/417528/content-marketing-usage-according-to-marketers-uk-survey/?__sso_cookie_checker=failed
