This statistic shows the results of a survey on the revenue development in the agency sector in Germany from 2015 to 2018. During the 2018 survey period it was found that almost 50 percent of GWA member agencies stated that their revenues had increased compared to the previous year.
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Survey on the revenue development in the agency sector in Germany 2015-2018
To what degree has the revenue (gross income) of your agency changed this year compared to last year?
This statistic shows the results of a survey on the revenue development in the agency sector in Germany from 2015 to 2018. During the 2018 survey period it was found that almost 50 percent of GWA member agencies stated that their revenues had increased compared to the previous year.
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| Revenue increase | Stagnant revenue | Revenue decrease | |
|---|---|---|---|
| Frühjahrsmonitor 2015 (n=74) | 72% | 10% | 18% |
| Frühjahrsmonitor 2016 (n=69) | 71% | 2% | 27% |
| Frühjahrsmonitor 2017 (n=69) | 63% | 11% | 26% |
| Frühjahrsmonitor 2018 (n=84) | 49.3% | 6.8% | 43.8% |
| Revenue increase | Stagnant revenue | Revenue decrease | |
|---|---|---|---|
| Frühjahrsmonitor 2015 (n=74) | 72% | 10% | 18% |
| Frühjahrsmonitor 2016 (n=69) | 71% | 2% | 27% |
| Frühjahrsmonitor 2017 (n=69) | 63% | 11% | 26% |
| Frühjahrsmonitor 2018 (n=84) | 49.3% | 6.8% | 43.8% |
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Description
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This statistic shows the results of a survey on the revenue development in the agency sector in Germany from 2015 to 2018. During the 2018 survey period it was found that almost 50 percent of GWA member agencies stated that their revenues had increased compared to the previous year.
Show more- Show sources information
- Show publisher information
- Release date
- March 2018
- Region
- Germany
- Survey time period
- 2015 to 2018, spring each
- Number of respondents
- member agencies of the GWA
- Special properties
- managers/owners
- Method of interview
- Online survey
More information
- Region
- Germany
- Survey time period
- 2015 to 2018, spring each
- Number of respondents
- member agencies of the GWA
- Special properties
- managers/owners
- Method of interview
- Online survey
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Statistics on "Advertising agencies in the U.S."
- Industry overview
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Revenue development in the agency industry in Germany 2015-2018
- Revenues of communication agencies (GWA) in Germany 2014
- Revenue development of advertising agencies in Germany 2001-2016
- New hires and terminations at agencies in Germany in 2010-2015
- Revenue of advertising agencies in Norway 2015, by products
- Revenue of advertising agencies in Norway 2008-2015
- Year-on-year revenue change in the agency industry in Germany 2002-2015
- Difficulty in obtaining new business for agencies in the U.S. 2014
- Leading internet agencies ranked by fee revenues in Germany 2017
- Marketing tools effective at generating new business for agencies in the U.S. 2014
- Marketers: preferred ways of being contacted by agencies in the United States in 2014
- Most frequent ways of learning about new marketing agencies in the U.S. in 2014
- Fee revenues of the largest PR agencies in Germany 2016
- Importance of creative when reviewing agencies for partnerships U.S. 2014
- Main changes within the production agency market in Sweden 2016
- Ranking of the leading internet agencies in Germany 2017
- Interpublic Group's net income 2007-2018
- Media buying revenue of U.S. advertising agencies 2010-2017
Studies
- Advertising agencies in the U.S.
- Digital advertising in Europe
- Advertising in Europe
- Advertising in the United Kingdom (UK)
- Advertising in Germany
- Advertising in North America
- Adyoulike Native Advertising UK 2014
- BrightRoll and IAB Canada 2015 Advertising Agency Survey
- E-mail marketing in the United Kingdom (UK)
- Native advertising in the United Kingdom (UK)
- Attitudes Towards Programmatic Advertising 2018
- Advanced TV Trends
- Unequal taxation in a digital world
- BlueFocus Annual Report 2017
- Attitudes Towards Programmatic Advertising October 2016
Statistics on the topic
Free statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by number of employees
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Number of marketing/advertising agencies hired per company in the United States as of April 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- Client retention rates of the leading public relations agencies as of June 2017
- How did the revenue (gross income) of your agency change this year compared to the year before?
- Year-on-year revenue change of communications and advertising agencies in Germany from 2001 to 2016
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- Ranking of the leading internet agencies in Germany in 2017
Premium Statistics
- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)
- Change in agency revenue in the United States from 2001 to 2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)
- Growth rate of U.S. agency revenue from 2009 to 2017, by discipline
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- Share of digital in advertising agency revenue in the United States from 2009 to 2017
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- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Distribution of revenue generated by Havas Group from 2013 to 2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017
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- Most in-demand agency services among companies in the United States as of April 2016
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- Leading factors influencing the success of advertising pitch in the United States as of January 2018
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- Leading challenges of working with an advertising/marketing agency in the United States as of April 2016
- Gross annual revenues of communication agencies (GWA) in Germany in 2014 (in 1,000 euros)
- Do you have more or fewer permanent employees than this time last year?
- Revenue of advertising agencies in Norway in 2015, by products (in million NOK)
- Revenue of advertising agencies in Norway from 2008 to 2015 (in million NOK)
- Year-on-year revenue change in the agency industry (GWA) in Germany from 2002 to 2015
- Is obtaining new business harder or easier than it was last year?
- Ranking of the leading internet agencies based on fee revenues in Germany in 2017 (in million euros)
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- How would you prefer to be contacted by marketing agencies?*
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