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Survey on the revenue development in the agency sector in Germany 2015-2018
Survey on the revenue development in the agency sector in Germany 2015-2018
To what degree has the revenue (gross income) of your agency changed this year compared to last year?
This statistic shows the results of a survey on the revenue development in the agency sector in Germany from 2015 to 2018. During the 2018 survey period it was found that almost 50 percent of GWA member agencies stated that their revenues had increased compared to the previous year.
To what degree has the revenue (gross income) of your agency changed this year compared to last year?
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| Revenue increase | Stagnant revenue | Revenue decrease | |
|---|---|---|---|
| Frühjahrsmonitor 2015 (n=74) | 72% | 10% | 18% |
| Frühjahrsmonitor 2016 (n=69) | 71% | 2% | 27% |
| Frühjahrsmonitor 2017 (n=69) | 63% | 11% | 26% |
| Frühjahrsmonitor 2018 (n=84) | 49.3% | 6.8% | 43.8% |
| Revenue increase | Stagnant revenue | Revenue decrease | |
|---|---|---|---|
| Frühjahrsmonitor 2015 (n=74) | 72% | 10% | 18% |
| Frühjahrsmonitor 2016 (n=69) | 71% | 2% | 27% |
| Frühjahrsmonitor 2017 (n=69) | 63% | 11% | 26% |
| Frühjahrsmonitor 2018 (n=84) | 49.3% | 6.8% | 43.8% |
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Description
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More information
This statistic shows the results of a survey on the revenue development in the agency sector in Germany from 2015 to 2018. During the 2018 survey period it was found that almost 50 percent of GWA member agencies stated that their revenues had increased compared to the previous year.
Show more- Show sources information
- Show publisher information
- Release date
- March 2018
- Region
- Germany
- Survey time period
- 2015 to 2018, spring each
- Number of respondents
- member agencies of the GWA
- Special properties
- managers/owners
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- Germany
- Survey time period
- 2015 to 2018, spring each
- Number of respondents
- member agencies of the GWA
- Special properties
- managers/owners
- Method of interview
- Online survey
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Revenue development in the agency industry in Germany 2015-2018
- Revenues of communication agencies (GWA) in Germany 2014
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- Revenue of advertising agencies in Norway 2015, by products
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- Marketers: preferred ways of being contacted by agencies in the United States in 2014
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Studies
- Advertising agencies in the U.S.
- Digital advertising in Europe
- Advertising in North America
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising in Germany
- Adyoulike Native Advertising UK 2014
- BrightRoll and IAB Canada 2015 Advertising Agency Survey
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- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)
- Change in agency revenue in the United States from 2001 to 2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)
- Growth rate of U.S. agency revenue from 2009 to 2017, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Share of digital in advertising agency revenue in the United States from 2009 to 2017
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)
- Number of advertising agencies' employees in the United States from January 2010 to October 2015
- Growth rate of agency revenue in the U.S. in 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry in 2014 and 2016, by sector (in million U.S. dollars)
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)
- Leading global media holding groups worldwide in 2016, by overall activity billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Most creative agency networks of 2018 by number of points in the WARC Creative 100
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Distribution of revenue generated by Havas Group from 2013 to 2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Number of marketing/advertising agencies hired per company in the United States as of April 2016
- Most in-demand agency services among companies in the United States as of April 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?
- Leading factors influencing the success of advertising pitch in the United States as of January 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- What is your approximate win rate?
- Why do you think your win rate isn't better?
- Client retention rates of the leading public relations agencies as of March 2019
- Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel
- Do you receive rebates from media vendors?
- Are rebates received from media vendors disclosed to your clients?
- Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015
- What level of seniority do you hope to achieve within your current company/within the industry?
- Leading challenges of working with an advertising/marketing agency in the United States as of April 2016
- How did the revenue (gross income) of your agency change this year compared to the year before?
- Gross annual revenues of communication agencies (GWA) in Germany in 2014 (in 1,000 euros)
- Year-on-year revenue change of communications and advertising agencies in Germany from 2001 to 2016
- Do you have more or fewer permanent employees than this time last year?
- Revenue of advertising agencies in Norway in 2015, by products (in million NOK)
- Revenue of advertising agencies in Norway from 2008 to 2015 (in million NOK)
- Year-on-year revenue change in the agency industry (GWA) in Germany from 2002 to 2015
- How would you prefer to be contacted by marketing agencies?*
- Is obtaining new business harder or easier than it was last year?
- Other than referrals, how do you most often learn about new agencies?
- Ranking of the leading internet agencies based on fee revenues in Germany in 2017 (in million euros)
- Largest PR agencies ranked by fee revenue in Germany in 2016 (in million euros)
- In general, when reviewing agencies for a potential partnership, how important is it that creative be presented as part of the pitch?
- As you look to the close of 2014 and 2015, do you expect new business opportunites to decrease, increase, or remain the same relative to the same time period last year?
- Which changes was the production agency market experiencing last year?
- Ranking of the leading internet agencies in Germany in 2017
- Interpublic Group's net income from 2007 to 2018 (in million U.S. dollars)
- Estimated media buying revenue of advertising agencies in the United States from 2010 to 2017 (in billion U.S. dollars)
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