To what degree has the revenue (gross income) of your agency changed this year compared to last year?

Survey on the revenue development in the agency sector in Germany 2015-2018 This statistic shows the results of a survey on the revenue development in the agency sector in Germany from 2015 to 2018. During the 2018 survey period it was found that almost 50 percent of GWA member agencies stated that their revenues had increased compared to the previous year.
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Revenue increaseStagnant revenueRevenue decrease
Frühjahrsmonitor 2015 (n=74)72%10%18%
Frühjahrsmonitor 2016 (n=69)71%2%27%
Frühjahrsmonitor 2017 (n=69)63%11%26%
Frühjahrsmonitor 2018 (n=84)49.3%6.8%43.8%
Revenue increaseStagnant revenueRevenue decrease
Frühjahrsmonitor 2015 (n=74)72%10%18%
Frühjahrsmonitor 2016 (n=69)71%2%27%
Frühjahrsmonitor 2017 (n=69)63%11%26%
Frühjahrsmonitor 2018 (n=84)49.3%6.8%43.8%
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This statistic shows the results of a survey on the revenue development in the agency sector in Germany from 2015 to 2018. During the 2018 survey period it was found that almost 50 percent of GWA member agencies stated that their revenues had increased compared to the previous year.
Show more
Release date
March 2018
Region
Germany
Survey time period
2015 to 2018, spring each
Number of respondents
member agencies of the GWA
Special properties
managers/owners
Method of interview
Online survey
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