Customer retention due to social media banking in Europe 2014

Impact of social media banking on customer retention in Western and Central Europe as of 2014

by Statista Research Department, last edited Apr 24, 2014
Customer retention due to social media banking in Europe 2014 This statistic illustrates the retention rates among retail banking customers in Western and Central Europe as of 2014, dependent on the availability and accessibility of social media banking. The source provides further explanation that "retention is likely to increase at banks that offer strong social media experiences". In that time, retention rates were estimated at approximately 53 percent in Central Europe and 44 percent in Western Europe.
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Impact of social media banking on customer retention in Western and Central Europe as of 2014

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