This statistic shows the media audience size in the United States September 2018, sorted by medium. As of that quarter, 149 million people in the United States accessed the internet on a computer. Radio was ranked first with an U.S. audience of 227 million listeners in an average week.
Media audience size in the United States as of 2018, by medium
(in millions)
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IAB (U.S.). (December 11, 2018). Media audience size in the United States as of 2018, by medium (in millions) [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/417831/us-media-audiences/?__sso_cookie_checker=failed
IAB (U.S.). "Media audience size in the United States as of 2018, by medium (in millions)." Chart. December 11, 2018. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/417831/us-media-audiences/?__sso_cookie_checker=failed
IAB (U.S.). (2018). Media audience size in the United States as of 2018, by medium (in millions). Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/417831/us-media-audiences/?__sso_cookie_checker=failed
IAB (U.S.). "Media Audience Size in The United States as of 2018, by Medium (in Millions)." Statista, Statista Inc., 11 Dec 2018, https://www.statista.com/statistics/417831/us-media-audiences/?__sso_cookie_checker=failed
IAB (U.S.), Media audience size in the United States as of 2018, by medium (in millions) Statista, https://www.statista.com/statistics/417831/us-media-audiences/?__sso_cookie_checker=failed (last visited January 22, 2025)
Media audience size in the United States as of 2018, by medium (in millions) [Graph], IAB (U.S.), December 11, 2018. [Online]. Available: https://www.statista.com/statistics/417831/us-media-audiences/?__sso_cookie_checker=failed