This statistic shows the results of a survey on the attitude towards advertising in Germany from 2009 to 2012. During the 2012 survey period it was found that 50.5 percent of Germans stated that they actually quite liked looking at ads in newspapers and magazines.
Attitudes towards advertising in Germany from 2009 to 2012
Characteristic
Advertising is actually quite helpful for the consumer
Advertising is usually quite entertaining
Advertising on TV is quite informative
I actually like looking at ads in magazines and newspapers
Ads in newspapers and magazines are quite informative
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ZAW. (May 22, 2013). Attitudes towards advertising in Germany from 2009 to 2012 [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/418074/advertising-market-attitude-towards-ads-germany/
ZAW. "Attitudes towards advertising in Germany from 2009 to 2012." Chart. May 22, 2013. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/418074/advertising-market-attitude-towards-ads-germany/
ZAW. (2013). Attitudes towards advertising in Germany from 2009 to 2012. Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/418074/advertising-market-attitude-towards-ads-germany/
ZAW. "Attitudes towards Advertising in Germany from 2009 to 2012." Statista, Statista Inc., 22 May 2013, https://www.statista.com/statistics/418074/advertising-market-attitude-towards-ads-germany/
ZAW, Attitudes towards advertising in Germany from 2009 to 2012 Statista, https://www.statista.com/statistics/418074/advertising-market-attitude-towards-ads-germany/ (last visited September 09, 2024)
Attitudes towards advertising in Germany from 2009 to 2012 [Graph], ZAW, May 22, 2013. [Online]. Available: https://www.statista.com/statistics/418074/advertising-market-attitude-towards-ads-germany/