Purchase reasons for cooking appliances in France 2014

This statistic shows the purchase reasons for cooking appliances in France in 2014. Most common reasons were that an "existing product had broken" and "due to moving homes," with 32 percent and 31 percent of respondents giving these reasons respectively.

When you or other members of your household purchased these products or devices, what were the reasons for purchase?

Share of respondents
An existing product had broken32%
Due to moving home31%
Existing product was not working well19%
Wanted better performance12%
Wanted specific new features11%
Needed additional product9%
New product allowed for new gadgets8%
Triggered by major event in personal life8%
None of the above6%
Wanted a more up date version6%
Bought as a gift5%
Wanted smaller/lighter product5%
Wanted product enjoyable with family5%
Wanted better looking version5%
Going on holiday5%
Simply as a treat5%
Bought for work3%
Saw someone else owning it3%
Was prompted by email received3%
Other3%
Was prompted by advert online2%
Don't know2%
Saw a celebrity owning it0%
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Sources

In cooperation with
Ipsos
Release date

July 2014

Region

France

Survey time period

April 14 to 28, 2014

Number of respondents

64 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

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