Change in consumer attitudes towards mail marketing in the UK 2007-2013

This statistic displays the change in consumer attitudes towards mail from businesses in the United Kingdom (UK) from 2007 to 2013. In 2007, 43 percent of respondents reported feeling more valued when receiving mail than e-mail from businesses. This number increased to 57 percent in 2013.

Consumer attitudes towards mail marketing messages in the United Kingdom (UK) in 2007 and 2013*

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Release date

May 2014


United Kingdom

Survey time period

2007 and 2013

Number of respondents

1,000 respondents

Supplementary notes

* Question asked: "Thinking just about the messages you get from businesses, please tell me whether you think [statement] is most true of mail, or of e-mail in your opinion?"

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