Path to purchase: first steps taken by consumers in France 2013, by product category

This statistic represents respondents' answers to a survey regarding their path to purchase in France in 2013. Respondents were asked what was the first step they took when planning to purchase consumer electronics, furniture and home decoration, sports article, food and DIY products. It shows that close to one third of respondents looked first for information in a store when planning to purchase furniture or home decoration.

When planning to purchase the following type of products, your first reflex is to... ?

Product categoryAsk for advice around youConsult catalogues or leafletsFind information in a storeVisit the website of the physical store you usually go toVisit a "pure player" e-commerce website*Visit the product manufacturers' websitesGo online and look into search engines
Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2013



Survey time period

October 30 to 31, 2013

Number of respondents

1,010 respondents

Age group

18 years and older

Special properties

respondents who purchased these product types

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Pure players are companies that only sell their products or services online.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Sports clothing and equipment consumption in the UK (Kantar Media TGI)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.