Path to purchase: first steps taken by consumers in France 2013, by product category

This statistic represents respondents' answers to a survey regarding their path to purchase in France in 2013. Respondents were asked what was the first step they took when planning to purchase consumer electronics, furniture and home decoration, sports article, food and DIY products. It shows that close to one third of respondents looked first for information in a store when planning to purchase furniture or home decoration.

When planning to purchase the following type of products, your first reflex is to... ?

Product categoryAsk for advice around youConsult catalogues or leafletsFind information in a storeVisit the website of the physical store you usually go toVisit a "pure player" e-commerce website*Visit the product manufacturers' websitesGo online and look into search engines
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Source

Release date

November 2013

Region

France

Survey time period

October 30 to 31, 2013

Number of respondents

1,010 respondents

Age group

18 years and older

Special properties

respondents who purchased these product types

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Pure players are companies that only sell their products or services online.

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