Impact of online product research on place of purchase in France 2013, by product

This statistic displays answers to a survey regarding purchasing habits of French consumers, which was conducted in France in October 2013. Results show that, while looking for information about electronic products online, almost one third of respondents declared they knew, at that moment, that they would purchase from a traditional store.

When you search for information online about each of these products, do you know already where you will purchase it?*

Product categoryYes, at a traditional storeYes, at a "pure player" e-commerce website**No, I will decide depending on the results of my research
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Release date

November 2013



Survey time period

October 30 to 31, 2013

Number of respondents

1,010 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* This question was phrased by the source as follows: " In general, when you start looking for information regarding each of the following products over the internet (from your computer, smartphone or tablet), have you already decided which kind of shop you will probably purchase it from?"

** Pure players are companies that only sell their products or services online.

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