Spaniards like tendering their skin, or so it would seem when looking at the market shares of cosmetics products in the recent years. From 2016 to 2021, skin care products were the most consumed type of cosmetics among the Spanish population, with shares taking up almost 30 percent of the market throughout great part of this period. General toiletry held the second largest share, with 23.5 percent of the market in 2021. These figures translate into revenues of almost 2.7 billion euros generated from the sales of skin care products in 2021.
Cosmetics and perfumery consumer trends in Spain
According to the results of a recent survey, oral and personal hygiene items were the most used personal care products by Spanish consumers, as stated by 87 percent of surveyed respondents. Spain also seems to be quite fond of fragrances and perfumes, as reported by 70 percent of participants. The latest information reveals that, in 2021, great part of hygiene items was purchased in mass market retailers, whereas only around 20 percent of Spanish buyers shopped for this type of products in pharmacies. In this regard, it is worth noting that e-commerce has been gaining popularity among cosmetics and perfume consumers in Spain, with revenues peaking in the second quarter of 2020 at approximately 165 million euros, almost doubling the amount generated in the same period in 2019.
Germany: the great consumer of beauty products in Europe
As of 2020, Spain stood out as one of the top largest consumers of beauty and personal care products in Europe. In that same year, the European country that most generated value from the consumption of these products was Germany, at approximately 14 billion euros. France and the United Kingdom followed second and third, with their consumption values reaching about 11.4 billion euros and 9.8 billion euros respectively. The cosmetic industry in Europe saw a certain degree of growth in recent years, with a consumption value reaching almost 80 million euros in 2019.
Market share of toiletry and cosmetic product categories in Spain from 2016 to 2021
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STANPA. (May 24, 2022). Market share of toiletry and cosmetic product categories in Spain from 2016 to 2021 [Graph]. In Statista. Retrieved February 04, 2023, from https://www.statista.com/statistics/418942/cosmetic-category-market-share-spain/
STANPA. "Market share of toiletry and cosmetic product categories in Spain from 2016 to 2021." Chart. May 24, 2022. Statista. Accessed February 04, 2023. https://www.statista.com/statistics/418942/cosmetic-category-market-share-spain/
STANPA. (2022). Market share of toiletry and cosmetic product categories in Spain from 2016 to 2021. Statista. Statista Inc.. Accessed: February 04, 2023. https://www.statista.com/statistics/418942/cosmetic-category-market-share-spain/
STANPA. "Market Share of Toiletry and Cosmetic Product Categories in Spain from 2016 to 2021." Statista, Statista Inc., 24 May 2022, https://www.statista.com/statistics/418942/cosmetic-category-market-share-spain/
STANPA, Market share of toiletry and cosmetic product categories in Spain from 2016 to 2021 Statista, https://www.statista.com/statistics/418942/cosmetic-category-market-share-spain/ (last visited February 04, 2023)
Market share of toiletry and cosmetic product categories in Spain from 2016 to 2021 [Graph], STANPA, May 24, 2022. [Online]. Available: https://www.statista.com/statistics/418942/cosmetic-category-market-share-spain/