Likelihood of change to more attractive financial provider in Great Britain 2014

This statistic shows people's willingness to change a financial provider to another offering better financial services and products in Great Britain as of October 2014 . Approximately 26 percent of respondents stated that they were very likely to switch from their financial provider to the more financially attractive one.

Likelihood of switching financial provider for one with better conditions and fees in Great Britain as of 2014

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Release date

October 2014


United Kingdom (Great Britain)

Survey time period

10 to 14 October 2014

Number of respondents

2,010 respondents

Age group

16 to 75 years old

Method of interview

Online omnibus survey

Supplementary notes

The question read in full: "How likely or unlikely would you be to consider switching from your main financial provider if another financial provider provided better rates, fees or conditions for a similar product or account?"

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