This statistic presents information on the preference of vendor selection criteria among distance selling users in Germany in 2013. During the survey period it was found that for 15.7 percent of respondents the most important vendor selection criteria was an attractive product line.
Most important criteria for choosing a vendor among distance selling users in Germany in 2013
Characteristic
Share of respondents
Favorable prices, promotions, & special offers
48.9%
Free delivery
35.8%
Free returns
35.3%
Choice of preferred payment methods
32.3%
Fast delivery
30.2%
Positive customer ratings on the internet
23.2%
Large selection of products
21.5%
Good customer service
17.9%
Straightforward return process
16%
Attractive product line
15.7%
Official test seals, reviews, and test reports of independent institutions
8.2%
Recommendations and experiences of friends, acquaintances, and colleagues
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DHL Group. (May 20, 2014). Most important criteria for choosing a vendor among distance selling users in Germany in 2013 [Graph]. In Statista. Retrieved January 19, 2025, from https://www.statista.com/statistics/420303/germany-seller-selection-criteria/?__sso_cookie_checker=failed
DHL Group. "Most important criteria for choosing a vendor among distance selling users in Germany in 2013." Chart. May 20, 2014. Statista. Accessed January 19, 2025. https://www.statista.com/statistics/420303/germany-seller-selection-criteria/?__sso_cookie_checker=failed
DHL Group. (2014). Most important criteria for choosing a vendor among distance selling users in Germany in 2013. Statista. Statista Inc.. Accessed: January 19, 2025. https://www.statista.com/statistics/420303/germany-seller-selection-criteria/?__sso_cookie_checker=failed
DHL Group. "Most Important Criteria for Choosing a Vendor among Distance Selling Users in Germany in 2013." Statista, Statista Inc., 20 May 2014, https://www.statista.com/statistics/420303/germany-seller-selection-criteria/?__sso_cookie_checker=failed
DHL Group, Most important criteria for choosing a vendor among distance selling users in Germany in 2013 Statista, https://www.statista.com/statistics/420303/germany-seller-selection-criteria/?__sso_cookie_checker=failed (last visited January 19, 2025)
Most important criteria for choosing a vendor among distance selling users in Germany in 2013 [Graph], DHL Group, May 20, 2014. [Online]. Available: https://www.statista.com/statistics/420303/germany-seller-selection-criteria/?__sso_cookie_checker=failed
