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Revenue per customer of Sky Germany Q1 2010 to Q4 2014

Revenue per customer (ARPU) of Sky Deutschland in Germany from the 1st quarter of 2010 to the 4th quarter of 2014

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Release date

February 2015



Survey time period

Q1 2010 to Q4 2014

Special properties

monthly program ARPU

Supplementary notes

Some figures were taken from previous financial reports.
In July 2014, Sky Deutschland changed their fiscal year to the period from July to June. The figures in this statistic continue to refer to the respective calendar years.
The figures for the 4th quarter of 2014 are preliminary.
The source adds the following information: the program ARPU is defined as the average monthly revenue (incl. pay-per-view) from subscriptions in a certain period of time, divided by the average direct number of subscribers in that period of time. Sky uses the program ARPU as a key figure for company performance. The group thinks that the program ARPU is a useful key figure in order to tell to what degree the direct subscribers of Sky opt for the offered program of the company. However, the IFRS does not recognize the program ARPU, neither as a key figure nor as a replacement for information about profits and losses, that are collected in agreement with the IFRS, or a criterium for profitabilty. Since not all companies calculate their program ARPU in the same way, the presentation chosen by Sky is not necessarily comparable with similar key figures from other companies.

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