U.S. unit sales of private label cereal and granola by segment 2018

This statistic depicts the unit sales of the private label cereal and granola category in U.S. retail stores in 2018, by segment. For the 52 weeks ended August 12, 2018, private label ready-to-eat cold cereal generated sales of about 249.2 million units in U.S. retail stores.

Unit sales of the private label cereal and granola category in U.S. retail stores in 2018, by segment

Sales in million units
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Sources

Release date

November 2018

Region

United States

Survey time period

52 weeks ending August 12, 2018

Supplementary notes

Total U.S. supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains.

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Statistics on "Private label market in the U.S."

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