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Spam: share of global email traffic 2014-2019
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Spam: share of global email traffic 2014-2019
Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by month
by J. Clement,
last edited
Aug 9, 2019
Spam messages accounted for 56 percent of e-mail traffic in March 2019. That year, China generated the largest share of unsolicited spam e-mails with 15 percent of global spam volume. Despite its ubiquity, the global e-mail spam rate has actually been decreasing: the global annual spam e-mail rate in 2018 was 55 percent, down from 69 percent in 2012.
Spam e-mail It is almost impossible to think about e-mail without considering the issue of spam. In 2018, 281.1 billion e-mails were sent and received on a daily basis. This includes billions of promotional e-mails sent by marketers every day. Whilst many e-mail users believe such content belongs in their spam folder, marketing e-mails are generally harmless, if annoying to the user. As of the second quarter of 2018, only 85 percent of marketing e-mails landed in a customer’s inbox and seven percent were caught by spam filters. However, things are improving for marketers: in 2018, the spam placement rate of commercial e-mails had declined to nine percent, down from 12 percent in 2015.
Malicious spam Not all spam are benign promotional e-mails though. A significant portion of spam messages are of a more malicious nature, aiming to damage or hijack user systems. The most common variants of malicious spam worldwide include trojans, spyware, and ransomware.
Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by month
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by J. Clement,
last edited
Aug 9, 2019
Spam messages accounted for 56 percent of e-mail traffic in March 2019. That year, China generated the largest share of unsolicited spam e-mails with 15 percent of global spam volume. Despite its ubiquity, the global e-mail spam rate has actually been decreasing: the global annual spam e-mail rate in 2018 was 55 percent, down from 69 percent in 2012.
Spam e-mail It is almost impossible to think about e-mail without considering the issue of spam. In 2018, 281.1 billion e-mails were sent and received on a daily basis. This includes billions of promotional e-mails sent by marketers every day. Whilst many e-mail users believe such content belongs in their spam folder, marketing e-mails are generally harmless, if annoying to the user. As of the second quarter of 2018, only 85 percent of marketing e-mails landed in a customer’s inbox and seven percent were caught by spam filters. However, things are improving for marketers: in 2018, the spam placement rate of commercial e-mails had declined to nine percent, down from 12 percent in 2015.
Malicious spam Not all spam are benign promotional e-mails though. A significant portion of spam messages are of a more malicious nature, aiming to damage or hijack user systems. The most common variants of malicious spam worldwide include trojans, spyware, and ransomware.
- Show sources information
- Show publisher information
- Release date
- May 2019
- Region
- Worldwide
- Survey time period
- January 2014 to March 2019
Source
- Show sources information
- Show publisher information
- Release date
- May 2019
More information
- Region
- Worldwide
- Survey time period
- January 2014 to March 2019
Other statistics on the topic
E-mail usage in the United States
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industryClick-to-open rates of marketing e-mails worldwide Q1 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2019
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018Spam: share of global email traffic 2007-2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by monthSpam: share of global email traffic 2014-2019
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Daily spam volume worldwide 2012-2014
- Rates of local language spam
- Leading e-mail malware worldwide in 2018
- Global malicious e-mail rate 2018, by industry
- Malicious e-mail rates worldwide 2018, by country
- Distribution of botnet spam 2014
- Sources of spam by continent
- Reasons why consumers mark promotional e-mails as spam in the UK 2013-2016
- E-mail inbox placement & spam rate in Brazil 2015-2016
- Global spam placement rate 2015-2018
- Facebook: spam content removal Q4 2017 - Q1 2019
- Share of use of security software among men in Spain 2015, by type
- Share of use of security software among women in Spain 2015, by type
- Reasons why U.S. consumers mark promo e-mails as spam 2015
- Unsolicited contact: approaches experienced in the United Kingdom 2017, by region
- Forms of spam considered the most offensive according to Canadians 2015
- Global spam categories 2018
- Distribution of consumer response unwanted e-mail in the Netherlands 2016, by action
- Cyber stalking: share of victims 2013, by how harassment began
- Global annual GHG emissions share by select country 2017
Studies
- 2018 IC3 Annual Report
- 2017 IC3 Annual Report
- Cyber crime in Japan
- H2 2012 E-Threat Landscape Report
- 2015 IC3 Annual Report
- 2016 IC3 Annual Report
- 2013 IC3 Annual Report
- 2014 IC3 Annual Report
- Symantec Internet Security Threat Report 2019
- Global Cybersecurity Index (GCI) 2018/2019
- 2019 Trustwave Global Security Report
- 2011 IC3 Annual Report
- Symantec Internet Security Threat Report 2018
- 2018 Trustwave Global Security Report
- IBM Cybersecurity and Privacy Research
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Market share of the most used e-mail clients in 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volume
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Global e-mail spam rate from 2012 to 2018
- Spam placement rate worldwide in 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by month
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Global spam volume per day from 2012 to 2014 (in billion messages)
- Percentage of local language spam by country in 2010
- Most commonly blocked malicious file attachments in e-mail in 2018
- Industries most affected by malicious e-mails in 2018
- Countries most affected by malicious e-mails in 2018
- Leading spam-sending botnets in 2014
- Percentage of spam sources by spam volume and continent in 2010
- Leading reasons why consumers marking e-mails as spam in the United Kingdom (UK) between 2013 and 2016
- E-mail inbox placement and spam rate in Brazil from 2nd quarter 2015 to 2nd quarter 2016
- Spam placement rate worldwide in 2015 to 2018
- Global number of spam content removed by Facebook from 4th quarter 2017 to 1st quarter 2019 (in millions)
- Percentage of use of computer security software among male internet users in Spain in 2015, by type
- Percentage of use of computer security software among female internet users in Spain in 2015, by type
- Leading reasons why consumers mark business e-mails as spam in the United States as of March 2015
- In the last 12 months have you received any the following unsolicited calls, texts or emails?*
- Leading forms of spam considered as offensive according to consumers in Canada as of August 2015
- Most prevalent spam content categories worldwide in 2018
- What do you do with unwanted e-mails?*
- Distribution of cyber stalking victims in 2013, by how harassment began
- Distribution of annual greenhouse gas emissions worldwide in 2017, by select country
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