Social network: message occasions in Italy 2014

This statistic shows the occasions social networking messages were used in Italy in 2014. Twenty-two percent of respondents reported using this communication method for festive greetings.

Thinking of each of the following situations, have you used a social network message to inform people?

Share of respondents
Festive greetings22%
Major birthdays15%
Saying goodnight9%
Anniversary9%
Birth of a child8%
Graduation8%
Child's development7%
Asking someone out7%
Engagement6%
End of relationship5%
Wedding5%
Work promotion5%
Asking someone to do a task4%
Death of relative3%
Asking to be let in (due to key loss)2%
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Sources

In cooperation with
Ipsos
Release date

July 2014

Region

Italy

Survey time period

April 14 to 28, 2014

Number of respondents

1,000 respondents

Age group

18-64 years

Method of interview

Online panel

Supplementary notes

Original survey question: "Thinking of each of the following situations, which, if any, of the following communication methods have you used to inform people?"

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Statistics on "Internet usage in Italy"

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