In 2023, digital video consumption surpassed TV viewing time for the second time in the United States. Additionally, the forecast shows that streaming video on connected TV, mobile devices, and computers will continue to increase, reaching a viewing time of over ***** hours and ** minutes in 2028. Meanwhile, traditional TV consumption is likely to further decline in the upcoming years.
*Forecast.
Television: traditional live and time-shifted (e.g. DVR), as well as vMVPD.
Digital video: watching video on mobile phone, tablet, desktop/laptop, or connected TV; does not include social video and vMVPD.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Activate. (October 23, 2024). Average daily time spent with video content among adults in the United States from 2019 to 2028, by device (in minutes) [Graph]. In Statista. Retrieved November 23, 2025, from https://www.statista.com/statistics/420791/daily-video-content-consumption-usa-device/
Activate. "Average daily time spent with video content among adults in the United States from 2019 to 2028, by device (in minutes)." Chart. October 23, 2024. Statista. Accessed November 23, 2025. https://www.statista.com/statistics/420791/daily-video-content-consumption-usa-device/
Activate. (2024). Average daily time spent with video content among adults in the United States from 2019 to 2028, by device (in minutes). Statista. Statista Inc.. Accessed: November 23, 2025. https://www.statista.com/statistics/420791/daily-video-content-consumption-usa-device/
Activate. "Average Daily Time Spent with Video Content among Adults in The United States from 2019 to 2028, by Device (in Minutes)." Statista, Statista Inc., 23 Oct 2024, https://www.statista.com/statistics/420791/daily-video-content-consumption-usa-device/
Activate, Average daily time spent with video content among adults in the United States from 2019 to 2028, by device (in minutes) Statista, https://www.statista.com/statistics/420791/daily-video-content-consumption-usa-device/ (last visited November 23, 2025)
Average daily time spent with video content among adults in the United States from 2019 to 2028, by device (in minutes) [Graph], Activate, October 23, 2024. [Online]. Available: https://www.statista.com/statistics/420791/daily-video-content-consumption-usa-device/
