The Netherlands has a high level of internet access
In 2017, 98 percent of Dutch households had access to the Internet against an average of 87 percent within the EU-28. Compared to other European countries, the Netherlands was one of the countries with the highest level of internet access at home. Additionally, nearly all Dutch households have a broadband connection. Smartphones are also very popular in the country: 91 percent of people aged 13 and up owned a smartphone in 2018.
What do consumers use web browsers for?
When asked which online information and entertainment activities Dutch consumers engage in, almost all respondents indicate they look up information or read the news. A notable trait of Dutch online behavior, though, is that consumers seem particularly interested in one specific category of information. As of 2018, 80.3 percent of 25 to 35-year-old Dutch individuals said they used the Internet to look up information on health. This includes looking up information about diseases, self-diagnoses, lifestyle and medication.