Revenue share of product innovations in the advertising industry in Germany 2008-2017

Total revenue share of market innovations and imitated innovations in the advertising industry in Germany from 2008 to 2017

by Evgeniya Koptyug, last edited Feb 26, 2019
Revenue share of product innovations in the advertising industry in Germany 2008-2017 This statistic shows the total revenue share of market innovations and imitated innovations in the advertising industry in Germany from 2008 to 2017. The term market innovation refers to products, that were newly introduced by companies. Imitated innovations are products that had already been offered by other companies by the time they were introduced to the market. In 2017, market innovations had a revenue share of roughly 0.6 percent whereas imitated innovations had a share of around 7.4 percent.
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Total revenue share of market innovations and imitated innovations in the advertising industry in Germany from 2008 to 2017

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Market innovationsImitated innovations
20170.6%7.4%
20161.2%4.5%
20150.6%7.3%
20140.6%7.7%
20130.8%5.5%
20120.5%6.2%
20110.4%6.6%
20102.5%8.2%
20090.9%5%
20081.2%10.7%
Market innovationsImitated innovations
20170.6%7.4%
20161.2%4.5%
20150.6%7.3%
20140.6%7.7%
20130.8%5.5%
20120.5%6.2%
20110.4%6.6%
20102.5%8.2%
20090.9%5%
20081.2%10.7%
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by Evgeniya Koptyug, last edited Feb 26, 2019
This statistic shows the total revenue share of market innovations and imitated innovations in the advertising industry in Germany from 2008 to 2017. The term market innovation refers to products, that were newly introduced by companies. Imitated innovations are products that had already been offered by other companies by the time they were introduced to the market. In 2017, market innovations had a revenue share of roughly 0.6 percent whereas imitated innovations had a share of around 7.4 percent.
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