Revenue share of product innovations in the advertising industry in Germany 2008-2018

This statistic shows the total revenue share of market innovations and imitated innovations in the advertising industry in Germany from 2008 to 2018. The term market innovation refers to products, that were newly introduced by companies. Imitated innovations are products that had already been offered by other companies by the time they were introduced to the market. In 2018, market innovations had a revenue share of roughly 1.1 percent whereas imitated innovations had a share of around 8.9 percent. According to the source, the definition of innovations was changed in 2018 and is thus, not comparable to prior years.

Total revenue share of market innovations and imitated innovations in the advertising industry in Germany from 2008 to 2018

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Source

Release date

February 2020

Region

Germany

Survey time period

2008 to 2018

Special properties

companies with at least five staff members

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Statistics on "Advertising in Germany"

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