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Twitter: global usage frequency 2015

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Twitter usage frequency of active users worldwide as of 4th quarter 2015

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This statistic presents information on the frequency of global Twitter usage as of the fourth quarter of 2015. During the survey period, it was found that 25 percent of active Twitter users worldwide accessed the social network more than once per day.

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Statistics on "Social media usage worldwide"

Overview

The most important statistics

Number of social network users worldwide from 2010 to 2021 (in billions)Number of global social network users 2010-2021
Number of social network users in selected countries in 2017 and 2022 (in millions)Social network users in selected countries in 2017 and 2022
Global social network penetration rate as of January 2017, by regionSocial media: global penetration rate 2017, by region
Distribution of worldwide social media users as of January 2017, by regionRegional distribution of social network users worldwide 2017
Active social network penetration in selected countries as of January 2017Social media: active usage penetration in selected countries 2017
Social media access worldwide as of 3rd quarter 2016, by deviceSocial networking access worldwide 2016, by device
Social network penetration worldwide from 2014 to 2021Global social network penetration 2014-2021
Annual social network user growth worldwide from 2014 to 2020Worldwide social network user growth 2014-2020

Leading websites

The most important statistics

Leading social networks worldwide as of September 2017, ranked by number of active users (in millions)Global social networks ranked by number of users 2017
Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2017 (in millions)Daily active users of Snapchat 2014-2017
Number of monthly active WeChat users from 2nd quarter 2010 to 2nd quarter 2017 (in millions)Number of active WeChat messenger accounts 2010-2017
Number of monthly active WhatsApp users worldwide from April 2013 to July 2017 (in millions)Number of monthly active WhatsApp users as of 2013-2017
Number of monthly active LINE users worldwide as of 4th quarter 2016 (in millions)LINE: number of monthly active users 2014-2016
Number of monthly active Facebook Messenger users from April 2014 to April 2017 (in millions)Facebook Messenger: number of monthly active users 2014-2017
Number of monthly active Instagram users from January 2013 to September 2017 (in millions)Number of monthly active Instagram users 2013-2017
Instagram accounts with the most followers worldwide as of October 2017 (in millions)Instagram accounts with the most followers worldwide 2017

Usage

The most important statistics

Media usage in an internet minute as of July 2017Media usage in an online minute 2017
Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)Daily social media usage worldwide 2012-2017
Weekly social media site access in selected countries as of October 2016Weekly social media usage in selected countries 2016
Distribution of global social content sharing activities as of 2nd quarter 2016, by social networkContent sharing: leading social networks worldwide 2016
Usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015Social media usage during everyday activity planning by U.S. users 2015
Most popular television series in 2016/2017, sorted by average number of Twitter interactions (in 1,000s)Twitter: online buzz of U.S. tv series 2016-2017
Preferred social networks to follow celebrities according to teen and young adult Snapchat users in the United States as of February 2016U.S. youth Snapchat users following celebrities on social media 2016
Most commonly regretted types of social media posts according to adults in the United States as of July 2015U.S. most commonly regretted posts on social media 2015

Facebook

The most important statistics

Facebook's revenue and net income from 2007 to 2016 (in million U.S. dollars)Facebook: annual revenue and net income 2007-2016
Leading countries based on number of Facebook users as of July 2017 (in millions)Countries with the most Facebook users as of April 2017
Number of daily active Facebook users worldwide as of 2nd quarter 2017 (in millions)Facebook: number of daily active users worldwide 2011-2017
Number of monthly active Facebook users worldwide as of 2nd quarter 2017 (in millions)Facebook: number of monthly active users worldwide 2008-2017
Most popular activities of Facebook users worldwide as of 1st quarter 2016Facebook: most popular user activities 2016
About how often do you post personal photos or videos on Facebook?Facebook: frequency of posting personal photos or videos in the U.S. 2016, by age

Twitter

The most important statistics

Worldwide revenue of Twitter from 2010 to 2016 (in million U.S. dollars)Global Twitter revenue 2010-2016
Net income of Twitter from 2010 to 2016 (in million U.S. dollars)Annual net income of Twitter 2010-2016
Number of active Twitter users in leading markets as of May 2016 (in millions)Leading Twitter markets worldwide 2016
Twitter accounts with the most followers worldwide as of July 2017 (in millions)Twitter accounts with the most followers worldwide 2017
Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
Number of monthly active Twitter users worldwide from 1st quarter 2010 to 2nd quarter 2017 (in millions)Twitter: number of monthly active users 2010-2017
Number of monthly active Twitter users in the United States from 1st quarter 2010 to 2nd quarter 2017 (in millions)Twitter: number of monthly active U.S. users 2010-2017
Number of monthly active international Twitter users from 2nd quarter 2010 to 2nd quarter 2017 (in millions)Twitter: number of monthly active international users 2010-2017

Mobile social

The most important statistics

Year-on-year growth in time spent per mobile app category in 2016Fastest growing mobile app categories 2016
Global mobile social network penetration rate as of January 2017, by regionGlobal mobile social penetration rate 2017, by region
Active mobile social media penetration in American countries as of January 2017Active mobile social media penetration in the Americas 2017
Active mobile social media penetration in Asian countries as of September 2017Active mobile social media penetration in Asian countries 2017
Active mobile social media penetration in Middle East and North African countries in January 2017Active mobile social media penetration in MENA countries 2017
Most popular mobile social networking apps in the United States as of July 2017, by monthly users (in millions)Most popular social media apps in the U.S. 2017, by audience

Social media marketing and advertising

The most important statistics

Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
Do you use social media to market your business?Global share of businesses using social media marketing 2011-2015
Social media marketing implementation among small to medium sized enterprise (SME) owners in the United States as of November 2016, by typeSocial media marketing adoption among SMEs in the U.S. 2016, by type
What are the benefits of using social media for marketing purposes?Benefits of social media marketing worldwide 2017
Social media platforms used to shop for products among social media users in the United States as of May 2016U.S. social commerce reach 2016, by platform
Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
Leading industries of U.S. brands on social media in 2016, by share of voiceEngagement share of voice of U.S. brands 2016, by industry
Leading media publishers in the United States as of July 2016, based on social media followers (in millions)Most-followed media publishers on social media in the U.S. 2016

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