Instagram: global usage frequency 2016

This statistic presents information on the frequency of global Instagram usage as of the third quarter of 2016. During the survey period, it was found that 30.5 percent of active Instagram users worldwide accessed the social network more than once per day.

Instagram usage frequency of active users worldwide as of 3rd quarter 2016

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Sources

Release date

January 2017

Region

Worldwide

Survey time period

3rd quarter 2016

Age group

16 to 64 years

Special properties

active users, excluding China

Supplementary notes

Values may not add up to 100 percent due to rounding.

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