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Brand loyalty among U.S. consumers in 2014, by category and gender

Brand loyalty among consumers in the United States as of December 2014, by category and gender

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Sources

Release date

December 2014

Region

United States

Survey time period

December 2014

Number of respondents

> 4,300

Age group

21 to 69 years

Special properties

survey conducted among individuals in the U.S., UK, Brazil and China

Supplementary notes

The source does not provide further information on the survey methdology (type of survey used).
The source phrased the question as follows: "In each of the following categories, would you describe yourself as loyal to certain brands, or are you open to a variety of brands?" - statistic shows summary results of loyalty to certain brands.

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